Location Analytics Applied to the NFL

Nate Sterken: Location data generated from cell phones powers many of the ad-tech products with which we all work every day, from in-person attribution to targeting segments based on visitation patterns. Earlier this year, I got to work with data generated from a completely different source — professional football players.

Street Culture: Life at Boxed Means “Do The Right Thing”

Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings.

How Football Viewership Trends Impact Brand Advertisers

Sports bars suffered in the wake of declining NFL ratings last season, but a drop in viewership could actually benefit hardware stores, gas stations, and supermarkets, according to a new analysis just released this morning by the location intelligence company Foursquare.

Foursquare

Street Fight Daily: Foursquare Teams With Seamless, Lawsuit Questions Square Story

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Foursquare Can Now Satisfy Your Appetite At Home With Integrated Seamless And GrubHub Ordering (Pando)… Lawsuit Questions Square’s Start-Up Story (New York Times)… PayPal Wants Role in Apple’s Mobile Payments Dreams (Recode)…

Street Fight Daily: Airbnb Rethinks Mobile, Foursquare’s New Partner

A roundup of today’s big stories in hyperlocal content, commerce, and technologyAirbnb Makes Listing Lodging All Mobile (USA Today)… Verizon Extends NFL Play to Foursquare Ads (AdWeek)… Apple Maps Takes Off: Cue The Antitrust Lawsuit? (ReadWrite)…