More NFL Advertisers Are Running Split-Screen Ads — Here’s Why
As the kickoff for a highly-anticipated NFL season draws closer and teams gear up for action on the field, advertisers are looking at making their own big plays. The 2023/2024 NFL season is poised to be an advertising gold rush, with new digital advertising innovations enabling unprecedented consumer engagement, tracking, and monetization opportunities for brands. […]
Location Analytics Applied to the NFL
Nate Sterken: Location data generated from cell phones powers many of the ad-tech products with which we all work every day, from in-person attribution to targeting segments based on visitation patterns. Earlier this year, I got to work with data generated from a completely different source — professional football players.
Street Culture: Life at Boxed Means “Do The Right Thing”
Wholesale ecommerce retailer Boxed is taking its position as team leader seriously. The company pays for its employees’ kids to go to college. It looked at the industry-wide “pink tax” and started a campaign against the higher prices. It even started contributing $20,000 to pay for employees’ weddings.
Street Fight Daily: Foursquare Teams With Seamless, Lawsuit Questions Square Story
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.… Foursquare Can Now Satisfy Your Appetite At Home With Integrated Seamless And GrubHub Ordering (Pando)… Lawsuit Questions Square’s Start-Up Story (New York Times)… PayPal Wants Role in Apple’s Mobile Payments Dreams (Recode)…
Touchdown! How MULO Brands Score During Football Season
Many retailers and restaurants already have their eyes on the December holidays and are filling the shelves with pumpkin spice everything and costumes. We understand that huge MULO (multi-location) chains have planned their inventory and marketing campaigns months in advance. Advertising, licensing deals, and other NFL football properties add a whopping $5B to the U.S. […]