NextDoor | Street Fight - Part 4

Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’

Patrick Kitano

Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’

A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other, but I see three major hurdles to the adoption of these localized services. Local networks require critical mass, they require ringleaders, and they require neighbors who are willing to share online with people near enough to stalk them…

Street Fight Daily: 10.27.11

David Hirschman

Street Fight Daily: 10.27.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

“Deals don’t mean dollars. That was a point of consensus at the inaugural Street Fight Summit,” writes Jeremy Caplan. “A key question threaded throughout the conference was how best to turn local consumers into reliable revenue streams. The most valuable insights for independent publishers in attendance centered around new opportunities for better serving local businesses.” (Poynter)…

When hyperlocal news sites can’t compete on CPMs, where else can they find revenue? The St. Louis Beacon, a nonprofit online publication for regional news, sought to tie revenue strategies to its mission, business manager Shawn McGinness said. (PaidContent)…