Location Weekly: Neustar Launches Post-Cookie Measurement with Fabrick

In this episode of Location Weekly, the Location-Based Marketing Association covers Neustar launching post-cookie measurement with Fabrick, Apple acquiring Mobeewave, United Airlines using a chatbot to ease Covid-19 concerns, and Amazon and Simon Properties endeavoring to transform shopping malls.

Brands, Meet the Data Amplifiers

Data amplifiers distribute and publish your data to a broader audience than you could ever do on your own — what I call the “network effect.” Your brand becomes more visible because your business data becomes more open and accessible to the influencers who are in a position to help customers find your business.

7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

Small business owners have the tendency to shy away from advanced technologies like predictive intelligence, however experts in the field say that’s a mistake, and many of today’s platforms can be implemented by merchants on Main Street. Here are seven ways that small businesses can get in on the action and start using predictive intelligence tools today.

New Listing Services Will Help Local Data Go Digital

Somewhat unexpectedly, 2014 has seen a profusion of companies entering the listing management arena, many of them veterans of related disciplines. Those of us with long experience in the space are not surprised that others would see the value in helping businesses get found on local search sites and apps. But why the sudden surge of activity?

Study: 80% of Mobile Searches Result in a Purchase

Brand marketers have started to catch up with consumers on mobile, but small businesses still remain far behind — and it may be starting to affect their bottom line. A new study finds that consumers are increasingly turning to their mobile devices to search for local businesses when they are ready to buy, but the information they want is often inaccurate, incomplete, or non-existent.

How Community News Sites Can Get the Most Out of Facebook

To get specific about how publishers can maximize their presence on the biggest social media platform, I went to Jake Batsell, who is writing a forthcoming book on audience engagement. Here’s what he told me, based on more than a hundred interviews and visits to many old and new media community news operations…

Street Fight Daily: Making Advertising ‘Glocal,’ LivingSocial Partners With Custora

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Great Advertising Is Both Local and Global (Harvard Business Review)… LivingSocial Takes Andrew Mason’s Advice with New Targeting Tech From Custora. But is It Too Late? (PandoDaily)… Facebook App Used More than Mapquest, Bing for Local Search (Screenwerk)…

Street Fight Daily: Desktop Local Search Drops, Print YP Death Watch

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 (Search Engine Land)… Annual Print YP Death Watch (Blumenthals)… The Yext Big Thing (Crain’s New York Business)…

Openings & New Hires at Advance Digital, Neustar, Factual, Yellowbook & More

A new big-name CMO arrives at LivingSocial to shake things up, while a senior technology exec departs there. Brad Moore leaves Tribune Company. And now that the new year is fully upon us, employers are posting openings for a range of jobs, from digital account director to director of client services, as well as for SEO manager and manager of publisher solutions. Find your job now!

Localeze’s Beard: Mobile Raising the Bar for Local Search

Street Fight spoke recently with Localeze president, Jeff Beard to discuss local search and businesses’ online identities, the interplay between daily deals providers and listings companies, and the continuing advancement of mobile strategies in local…

Should All Ad Impressions on Mobile Devices Really Count as ‘Mobile?’

For mobile advertising to reach its true potential the industry needs to start looking more closely at the nature of a mobile impression and applying more scalable and accurate ways to target users. The current one-size-fits-all approach is simply not going to work as users are increasingly cutting the cord and relying entirely on their tablets or phones…