8 Ways Retailers Can Use Hyperlocal Tools to Capitalize on Black Friday
Black Friday sales accounted for almost 20% of total retail industry sales in 2011, and the National Retail Federation expects that figure to rise another 4.1% in 2012. In an effort to help local retailers boost their share of those sales, a number of hyperlocal platforms are stepping in with their own tools built specifically for local businesses. We spoke to several hyperlocal industry leaders to get their tips on how small businesses can promote themselves on Black Friday without overspending on expensive marketing campaigns…
Study: Mobile Searches Driven By Location, Urgency
“Whether it’s location or indicators of location, those are probably the most important factors here,” Telmetrics President Bill Dinan said. “Where you have 3 out of 5 users going into restaurants without a specific restaurant or specific brand in mind, they are looking for something in the category near them.”
Street Fight Daily: Groupon’s Free-Fall Continues, Svpply to Local
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Free-Falling Groupon Has Its Problems but Bankrupacy Talk Is Bunk (All Things D)… Svpply’s Store Explorer Lets You Window Shop From Your Phone (Fast Company)… Location, Personalization Key Factors in Mobile Advertising Triumph (Mobile Marketer)
Case Study: CKE’s Own Check-In App Lends Accountability and Control
How does a restaurant group with 3,000 locations spread across 43 states manage a robust location-based rewards program without sacrificing functionality or flexibility? For Brad Rosenberg, manager of digital strategy and marketing for CKE Restaurants — which owns the Carl’s Jr. and Hardee’s fast-food chains — the answer was to build a mobile app that could work across multiple point-of-sale systems and still provide the accountability that individual franchise owners require…
SMBs Put Mobile Marketing on the Front Burner
Just nine months ago, the overwhelming majority of small business (SMB) owners didn’t consider mobile an important marketing channel. But as SMBs and their customers have adopted smartphones in increasing numbers, merchant interest in mobile marketing has grown — very rapidly.