Marketers Prepare for Father’s Day Boom
With just two days to go before the big day, brand marketers would be smart to ramp up their campaigns now. Researchers at the digital advertising platform ZypMedia discovered that shoppers purchasing gifts for Father’s Day don’t plan nearly as far in advance as they do for Christmas and other major holidays. As a result, last-minute campaigns targeting shoppers are much more likely to have a major impact.
Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top
This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.
Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales
This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.
Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season
According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.
Use Mobile Coupons to Get Above the Noise this Holiday Season
Since many retailers use the same strategies and tactics to capture consumer attention during the holidays, rising above the noise happens only for a few. This may be the season to plan smarter, not louder, and the answer may be the use of mobile coupons.