holidays | Street Fight

Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top

Anna Kramer

Reveal Mobile Predicts Big Holiday Season Ad Spend for SMBs, With Social, Location At the Top

This coming holiday season, social, location-based advertising will dominate small business ad spend, according to a recent survey conducted by Reveal Mobile, a location-based marketing company. The survey also indicated that brands are increasingly comfortable with location-based tactics like geotargeting.

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

Joseph Zappa

Street Fight Daily: Adapting to Google’s Control of Local Search Experience, Search Spend Drifts to Amazon

TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Reality Check: Adapting to Google’s Ever-Growing Control of the Search Experience… Some Advertisers Move Half Their Search Budgets from Google to Amazon… What’s New For Marketers This Holiday Season?…

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

Stephanie Miles

Mobile Strategies That Retail Brands Are Using to Fuel Holiday Sales

This holiday season, retailers with physical locations are working feverishly to compete against e-commerce giants like Amazon. Technologies that capture historical, location-based data from devices have become the next great hope for these brands, even as the physical and online shopping worlds continue to merge.

Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season

Stephanie Miles

Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season

According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.