LBMA Vidcast: Kroger Innovates, Location Sciences Raises Capital

On this week’s Location-Based Marketing Association show: Phillips 66 + Honda, Location Sciences raises capital, City of Los Angeles sues IBM/Weather Channel, Mall of America, Kroger goes unmanned for delivery, Heineken sees geo-marketing success in UK.

Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo

Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, restaurants, and nightlife venues when deciding whether to partner with the vendor on its 2014 mobile campaign. “As a brand, we are always investigating new and innovative ways to bring our programs to life,” Heineken brand manager Bram Reukers told Street Fight…

Street Fight Daily: Just Eat Orders IPO, Lyft Raises $250M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyJust Eat Joins Parade of London Tech IPOs, with $2.44-Billion Market Cap (Wall Street Journal)… Lyft Raises $250 Million From Alibaba, Third Point and OthersNew York Times)… Jim Brady will leave Digital First Media(Poynter)…

Street Fight Daily: AOL COO May Exit, Airbnb Expands Hyperlocal Contnent

A roundup of today’s big stories in hyperlocal content, commerce, and technology.COO Artie Minson Could Exit Aol, Patch Issues To Blame? (TechCrunch)… Airbnb’s Neighborhoods Program Expands With the Addition 93 Local Guides in 4 New Cities worldwide (The Next Web)… Foursquare CEO Looks Beyond Mobile Handsets: Anywhere There’s A Screen, We Want To Be On It (TechCrunch)…