With consumers still spending – and their evolving shopping preferences and behaviors becoming increasingly clear for Halloween and beyond – October presents a prime opportunity for retailers to pressure-test and refine their holiday 2020 strategies.
Here are three considerations as we enter one of the most critical quarters in retail’s history.
Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.
“We do a lot of different things every day, but it’s not like, ‘check check check,’ everything’s done,” says the company’s CEO Gladys Kong. “It’s about not being afraid to try new things. Keep learning. Keep working at it. Have integrity and deliver excellence”