Street Fight Daily: Pokémon Go and Local Commerce, Millennials and Retail
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Foursquare President: ‘Huge’ Industry Developing Around Location Intelligence… Pokémon Go Gets Consumers Back to the Mall, But Will They Shop?… Lyft and GM Expand Express Drive Driver Rental Program…
Street Fight Daily: Facebook Demotes Publishers on News Feed, Yelp Launches ‘Knowledge’ Platform
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Change News Feed to Focus on Friends and Family, Not Publishers… Yelp Announces Expanding ‘Knowledge’ Social Analytics Platform… Google Launches Two New APIs to Improve App Intelligence and Context…
Street Fight Daily: Uber Closes $3.5 Billion Round, Mary Meeker’s 2016 ‘Internet Trends’
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Turns to Saudi Arabia for $3.5 Billion Cash Infusion… 7 Key Data Points from Mary Meeker’s 2016 Internet Trends Report… Facebook Says Its New Tech Can Understand Text With ‘Near-Human’ Accuracy…
Local Papers’ Love-Hate Relationship With Facebook Is Proving a Heartbreaker
What if local newspapers, instead of chasing after ever-bigger traffic numbers via platforms like Facebook, cultivated fewer but more receptive users — the kind that would be more attentive to advertising messages, especially if the messages had less blare and more flair. Could going deeper on community coverage result in higher CPMs?
Street Fight Daily: AmazonFresh to See Major Expansion, Tribune Rejects Second Gannett Offer
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon to Launch Fresh Grocery Delivery Service in New Markets Including U.K. and Boston… Tribune Rejects Gannett’s Second Offer, Talks May Be Ahead… Why Buy Buttons on Pinterest and Instagram Still Haven’t Taken Off for Retailers…
Street Fight Daily: Product Ads Come to Google Image Search, Weighing Bots’ Promise
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Product Listing Ads Officially Launch in Image Search… MCX, the Big Retailer Answer to Apple Pay, Announces Layoffs and Another Product Delay… Amazon Launches Restaurant Delivery in Manhattan with More Than 350 Eateries
A Need to Survive Keeps Feuding Newspapers Together in New Marketing Venture
A month ago, four major newspaper chains proudly announced the founding of Nucleus Marketing Solutions, a partnership that would help them compete with “the platforms.” Today, one of the chains, Tribune Publishing, is threatening another, Gannett, with a “poison pill” strategy to prevent a hostile takeover.
Street Fight Daily: Uber Taking Bids for Its Cloud Business, Google Launches Local News Tag
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Launches Local Source Tag to Help You See More Local News… Amazon to Launch a Blue Apron-Like Recipe Delivery Service This Fall… Microsoft, Google, and Amazon Might Be Going to War Over Uber’s Cloud Business…
Street Fight Daily: Gannett Makes Offer for Tribune Publishing, UPS Focuses on SMBs
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tribune Publishing Is Weighing a Surprise Offer from Gannett (Poynter)… The UPS Store Will Kick Off ‘Small Biz Salute’ for Small Business Week (AdAge)… Leaked Postmates Financials Suggest Company Might Be Doing Better Than Everyone Thought (TechCrunch)…
Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market (Part 1)
The top four newspaper groups in the country — Gannett, Tribune Publishing, McClatchy and Hearst — have formed a national network called Nucleus Marketing Solutions. Street Fight recently spoke with NMS’s CEO Seth Rogin, about the push-pull dynamics involved in creating and monetizing quality journalism online.
How Milwaukee Journal Sentinel Uses Quality Journalism to Pay the Bills
Like other dailies, the Milwaukee Journal Sentinel has taken big hits in advertising and distribution revenue on the print side, but it’s still profitable. To find out how the Journal Sentinel uses quality journalism to stay in the black, Street Fight spoke with editor and senior vice president George Stanley.
How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group
In less than six months, the newly constituted Journal Media Group did a 180-degree about-face, shifting from a strategy focused on acquisitions to being acquired by Gannett. The USA Today publisher brought two things that JMG couldn’t match: The proven ability to consistently wring substantial cost savings out of expansion and a digital ad strategy that holds the promise of making everybody — advertisers, audiences, and stockholders — happy.
Street Fight Daily: Target Partners with Techstars, Yahoo Exec Leaves for Square
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Teams Up with Techstars to Create a Retail-Focused Startup Accelerator (TechCrunch)… Top Yahoo Exec Jackie Reses Heads to Square as Senior Exec (Recode)… Publishers Straddle the Apple-Google, App-Web Divide (New York Times)…
The Struggle to Save Local News Is Not Doomed
The current state of local news in the technology-driven information age continues to be a hotly debated topic in industry circles. There’s more consensus around the grim prospects for local print media, and more debate about the outlook for independent local news sites. Understanding where the future lies for local news requires a thorough parsing of both positions.
Street Fight Daily: Report Slams Google Search, Airbnb Raises $1.5 Billion
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Study Suggests Google Harms Consumers by Skewing Search Results (Wall Street Journal)… Airbnb Worth $25.5 Billion After Raising a Massive $1.5 Billion Round (Business Insider)… Lyft Acqui-Hires The Team From Messaging App Leo To Improve Location And Other Features (TechCrunch)