Emodo Study - More Publishers Explore Incremental Revenue Streams

Emodo Study – More Publishers Explore Incremental Revenue Streams

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With third-party cookies on their way out, has audience attention surpassed identity as the top concern for publishers? According to a new report by Emodo, Ericsson’s mobile ad tech business, the answer is a resounding yes. Polling top decision-makers in publishing from across the U.S. and the U.K., Emodo’s research arm, Emodo Institute, found that […]

Want to Know the Single-Most Important Factor Driving Attention in Advertising? This Is It

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The single-most important factor in driving attention in advertising probably isn’t what you’d expect. Could it be creative quality ? According to a new study by Emodo, a subsidiary of Ericsson that runs a programmatic exchange, traditional KPIs like viewability and clicks aren’t as useful in identifying whether an ad is making an impact on […]

Emodo COO: AI Is Where We’re Continuing to Focus

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As the mobile adtech division of the telecom giant Ericsson, Emodo is placing a major emphasis on AI-driven performance and personalization in programmatic advertising this year. The company is also doubling down on innovations around optimization, especially as it relates to targeting, innovative formats, and unique inventory. At the head of all these initiatives is […]

Emodo Launches AI-Driven Native Ads for Brands and Publishers

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Emodo, which calls itself an “intelligent exchange” focused on helping both advertisers and publishers, launched an AI-driven native ad offering today called Adapt. The offering will aim to allow advertisers to craft seamless, captivating ads in trusted publisher contexts while helping publishers drive ad revenue without interrupting user experiences.

Will Economic Concerns Derail Holiday Retail Sales?

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According to a new holiday shopping report by Emodo Institute, financial concerns and economic uncertainties have replaced COVID-19 as the biggest factors influencing how consumers plan to shop during the 2022 holiday season. 

Street Fight Daily: Some Marketers Troubled as Google Automation Mounts, How Brands Can Localize

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TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… As Response Display Becomes Default, Some Marketers Push Back on Automation… How Brands Can Create Personalized Experiences for Each Local Market… Amazon Is Stuffing Its Search Results Pages with Ads…

Mobile Advertisers, Don’t Be Fooled By Claims About ‘Precise’ Data

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When selecting data for mobile campaigns, don’t base your decision solely on claims about precision or how many decimal places appear in the coordinates, and definitely don’t mistake precision for accuracy. Precision is important, but the value of precision hinges on data accuracy.