Invoca Acquires DialogTech as Companies Chase New Data Sources

With Google phasing out cookies and Apple limiting access to the identifier for advertisers, among other data privacy reforms, companies need more information about what their customers need. Conversation intelligence solution Invoca thinks it is taking a step toward providing that access with its $100 million acquisition of rival DialogTech.

Google My Business Search and Engagement Trends Define the Next Normal

With the addition of call data from DialogTech, we’ve been able to add an important new layer of insight to our examination of consumer sentiment in 2020. 

The current report also adds two full months of new Google My Business data to our ongoing study. As you’ll see, the picture painted by the new data is one where consumers are continuing to limit their shopping activities in comparison with pre-pandemic trends, but have increased store visits and contacts significantly throughout the summer, likely with a focus on an expanded set of essential needs mixed with optimism about a return to normal.

Openings and New Hires at Chatmeter, AffinityX, and Gravy Analytics

Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yes Lifestyle, Observer Media, iSeatz, DialogTech, Blis, and Contently.

Street Fight Daily: Investments in Search Will Diversify, Inside Uber’s Social Strategy

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Spend to Diversify, Spreading Among Platforms Beyond Google… Uber Relies on Automation to Keep Its Paid Social Strategy Humming… Getting Detailed Insights Is Top Challenge for Programmatic Marketers…

Openings and New Hires at Shopkick, OpenTable, WebsPlanet

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Verve, LMA, Propel Marketing, Search Influence and Navads.

How Physical Retailers Can Improve Conversion Rates on Black Friday

Sales forecasts for this upcoming holiday season haven’t been as optimistic as many hoped, but there are some highlights that retailers shouldn’t ignore. Here are seven strategies that retailers can use to increase conversion rates on Black Friday and throughout the holiday season.

7 Call Analytics Platforms Using Machine Learning to Identify Caller Intent

Providers are introducing adaptive learning technology to categorize data and generate insights from inbound phone calls, giving merchants the ability to better understand what types of telephone calls are being driven. Here are seven examples of call analytics and attribution providers using advanced technology to identify caller intent.

6 Call Tracking Platforms for SMBs

As SMBs explore new digital advertising opportunities, they’re becoming even more reliant on call tracking platforms to determine what’s working and what’s not. Here are six examples of call tracking platforms that businesses are using right now.