How DCO Is Enriching Multi-Location Marketing

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Some multi-location and franchise marketers are looking to dynamic creative optimization, or DCO, to expand their localized digital marketing capabilities. Tommaso Vaccarella, GM, Connected-Stories, connected with Street Fight to explain how DCO and multi-location are coming together. 

Programmatic Best Practices: Dynamic Creative Optimization

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As dynamic advertising has become a standard tool for data-driven marketing, dynamic creative optimization (DCO) has become a critical capability to drive higher performance. DCO leverages machine learning for real-time media buying to deliver the best possible creative at the right time. Ads are customized and changed in relation to a user’s past behavior or current situation with individual components of an ad personalized in real-time.

Fulfilling The Potential: How to Execute A Dynamic Creative Optimization Strategy

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Dynamic creative optimization, or DCO, is a hot topic for many digital advertisers. The opportunity to personalize your creative’s look and message for different segments is appealing. However, it is easy to forget that DCO is a tool, not a strategy. 

To fulfill the potential of DCO, you need a DCO strategy that pulls three levers at the same time.

5 Tools for Display Ad Creation and Distribution

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Programmatic-driven ad spend is expected to reach $14.2 billion worldwide this year. However, research by AppNexus indicates 97 percent of programmatic campaigns still lack targeted creative for individual audience segments. To satisfy this need, more hyperlocal vendors now are creating tools that businesses can use to generate targeted ad content without hiring their own in-house teams. Here are five tools for display ad creation and distribution.