Vericast Goes Deep on Data Privacy with Qonsent Partnership

Vericast Goes Deep on Data Privacy with Qonsent Partnership

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The martech and data intelligence company Vericast announced a new partnership with Qonsent last week, in a move designed to bolster the company’s consumer-first data privacy strategy. At a time when consumer data is becoming increasingly regulated in the U.S. and abroad, the partnership between Vericast and Qonsent is expected to help brands deliver more […]

Why Consumers Should Consent to Share Data

Whose Job Is It to Explain Why Consumers Should Consent to Share Data?

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Everybody is talking about user consent and privacy. Days after Swedish regulators fined Spotify more than $5 million for violating the European Union’s General Data Protection Regulation (GDPR) and failing to inform consumers how their data was being used, and months after Meta saw an even greater fine of $414 million for forcing its users […]

Ad-Media Companies Show Increased Interest in Data Privacy

Ad-Media Companies Show Increased Interest in Data Privacy

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Move over, Metaverse. Take a nap, AI. Businesses in the ad-media marketing industry are taking an increasing interest in data privacy, according to the Bombora Upswell Report, which delves into the latest trends and developments across eight industries. According to the report, the interest in data privacy rose 70 percent among companies in the ad-media […]

The Next Big Change for Brands: Digital Trust

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Data privacy and consumer trust are key priorities for multi-location brands, users, and the U.S. government. On January 1, the California Privacy Rights Act was put into effect, a solid sign that federal privacy laws may be in the near future in the U.S. In fact, a recent McKinsey report explored the topic of “Digital […]

personal data privacy

Report: Requests to Protect Personal Data Up 72%

While Congress debates TikTok’s future, U.S. consumers are beginning to ask some uncomfortable questions about why businesses are collecting their personal data and how their information is really being used. According to the newly-released Privacy Trends 2023 Report by DataGrail, the privacy management firm, concern over data privacy is reaching a fever pitch. Eighty-five percent […]

Goodbye, Wild West. Hello, New Data Strategy

Goodbye, Wild West. Hello, New Data Strategy

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While many brands see the new data paradigm as something to rally against or covertly manipulate, most see the inherent opportunities — opportunities that can create greater customer loyalty and, importantly, higher long-term revenue. Here’s how marketers are adapting their data strategies to the new frontier. 

Regulators and Enterprises Get Serious About Digital Privacy Rights

Regulators and Enterprises Get Serious About Digital Privacy Rights

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The wild west days of digital privacy are coming to a close. As European Union authorities step up enforcement of the General Data Protection Regulation (GDPR) and U.S. lawmakers continue their debate around regulating big tech, C-suite executives are being forced to step up their privacy initiatives. 

Regulators Crack Down on Cookie Consent Designs That Manipulate Consumers

Regulators Crack Down on Cookie Consent Designs That Manipulate Consumers

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After winning their battle against Meta for forcing users to accept personalized ads, E.U. regulators are taking on a new challenge — cookie consent banners. Specifically, lawmakers are beginning to look at how cookie consent banners are designed and whether deliberate design tricks are being used to manipulate web users. 

Privacy Laws

Will 2023 Mark a Tipping Point in Data Privacy Regulation?

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Data protection is becoming a key discussion point among advertisers in the U.S. as central provisions in the California Privacy Rights Act (CPRA) take effect and publishers begin rolling out transparency notices to users. Will ​​2023 go down in history as a turning point in data privacy?

Brand Advertisers Hunting for Safe Spaces to Access Audience Targeting Information

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In the privacy-first era we now find ourselves in, brand advertisers are on the hunt for safe spaces to access audience targeting information. Data clean rooms should be an obvious solution for this — providing brands with secure environments to connect distributed data across multiple platforms and parties. In reality, though, data safe rooms are often under-utilized. In fact, according to research from Habu, more than half of marketing professionals say they have never used one.

What Sephora’s CCPA Fine Means for Multi-Location Retailers

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The enforcement of the CCPA against Sephora is intended to send the message that companies need to get compliant now and that there will be very little forgiveness for the definition of “sale” when it comes to data privacy and consumer information going forward.

Wyng Launches Tools to Help Brands Collect and Manage Zero-Party Data

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The zero-party data provider Wyng launched new tools designed to make it easier for brands to collect, manage, and use zero-party data.

How Brands Can Prepare for a Federal Privacy Law

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The American Data Privacy and Protection Act inched its way closer to reality earlier this month, advancing in the House and moving to the full Energy and Commerce Committee for approval. With support from both House and Senate committee leaders, it’s beginning to look like advertisers and marketers might finally be getting uniformity in privacy and data regulations across all 50 states.

The Middle Ground on Personalization

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What is the most viable critique of personalization, and what form should personalization take to provide real value to marketers and consumers?

Brands, You May Be Using Privacy-Unsafe Audiences

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With all of the regulation and laws that have gone on the books, along with ongoing consumer concerns and industry initiatives, buyers probably think that everything they buy at this juncture must be “safe,” in that it’s compliant, vetted, and fully legal. Unfortunately, that’s not the case.

Habu on the Opportunities and Challenges of Data Clean Rooms

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Clean rooms are having a moment, but they are not a magic bullet for privacy compliance. Just because a customer or user willfully hands over data does not mean the data can be shared with third parties. I checked in with David Danziger, SVP of partnerships at Habu, to explore the opportunities and challenges of data clean rooms.

5 Ways Data Privacy Will Evolve in 2022

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But the glut of new solutions does not mean that martech, much less the private sector as a whole, has figured out how to prepare for the future of data privacy. Here are five privacy predictions to keep an eye on in 2022. It would be in your best interest to determine how you and your company are affected.

Merchants React to New Data Theft Concerns

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As more digital marketing and customer management solutions come online, security breaches are happening with increasing frequency. The threat is becoming a real issue for merchants, who are now faced with growing concerns among consumers and tightened privacy restrictions from government controllers.

online privacy

What Colorado’s Privacy Act Could Mean for Brands

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Colorado’s privacy regulations are just the latest in a string of privacy rights laws in the United States and Europe designed to protect consumers’ online data and the way digital information is shared. While the CPA is similar to Virginia’s Consumer Data Protection Act and the California Consumer Privacy Act, it also differs in some key ways that will have a major impact on businesses and brand marketers more specifically.

Privacy-forward Digital Marketing Can Outperform Traditional Models

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The results of a new campaign by Brave Software and Dentsu International show that digital privacy might not be the monolith that it’s thought to be, and that advertisers can still generate a positive ROI on their campaigns without sacrificing consumers’ online privacy.