The legacy listings company has undergone a transformation over the past five years, doubling revenue while shifting its mix from 80% print to 90% digital. We caught up with CEO Norm Hagarty to talk about DAC Group’s two recent international acquisitions and where he thinks local is heading.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.
At Street Fight Summit in New York on Tuesday, Brett Fritz, VP of business development at digital performance marketing company DAC Group, spoke about why marketing and location data management should be done by a mix of agency work and technology.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Sees Lift from Maps Ads, Local Mobile Clicks… Facebook Puts Off Monetization of E-Commerce Efforts to Boost their Popularity… BloomReach Acquires Hippo to Create, Personalize, and Measure Every Digital Experience…
“The biggest opportunity [will materialize] as we start to see technology platforms look at areas outside of their sweet spot,” says the company’s VP of business development. “We’ve heard rumblings around technology companies looking to purchase more agency solutions, as well as vice versa: agencies looking to acquire for tech.”
Street Fight Daily: Consumers Slow to Embrace E-Grocery, Location-Based Marketing Drives Foot Traffic
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… One Local Market — Packaged Food and Household Goods — Resistant to E-Commerce… Location-Based Marketing Boosts Store Visits… Gordon Borrell on Why Facebook is Killing It in Local Advertising…