Shift in Gift-Giving Culture Speaks to Changes in Digital Commerce

At the heart of the shift in gift-giving culture is the rise of online shopping. While previous generations would take to their local shops or markets to find the perfect gifts, today the process is infinitely simpler thanks to online retail giants like Amazon. At the click of a button, Internet users can purchase a present to be sent directly to their (or, even better, the recipient’s) door. Indeed, this is how the majority of people appear to be approaching gift giving today; approximately three quarters of consumers in the UK say they now buy more than half of their Christmas presents online. 

How Americans Shop Today

All industries—apparel, grocery, electronics—are affected differently by the move to e-commerce, and consumers are turning to new options, including social marketplaces, disrupting what we typically think of as digital shopping. Here are some insights on major market changes, including the key to Amazon’s dominance, the industries flouting the turn to e-commerce, and a curious preference among millennials, from a recent survey of 1,000 consumers by Signs.com.

Outsourced or In-House Delivery? We Did the Math

Local delivery is rapidly becoming a must-have for all kinds of businesses—people have become accustomed to online ordering and speedy delivery. According to a Go People survey, 65% of retailers will offer same-day delivery by the end of 2019, and according to Technomic, food delivery volume will grow by 12% year-over-year from 2019 to 2023. The question isn’t whether your business should offer delivery, but how.

How the Rise of the On-Demand Economy Is Driving Flexible Convenience

“Customers drive booking, bookings drive pros, the pros drive availability and availability comes all the way back around and drives customers and booking,” Handy founder Oisin Hanrahan tells Street Fight. His company and others are figuring out over time what works and what doesn’t in local on-demand.