3 Tips for Attracting High-Quality Leads at Your Next Event

First impressions are key, and it’s imperative that as soon as the lead is ready to buy, your brand is the first on their mind. 

Doing this requires you to understand your leads and deliver a message that appeals to their needs while portraying your brand in the best possible way. This is a big challenge because you want to promote your brand without going overkill and scaring leads away. 

Here are three steps for attracting higher-quality leads at your next event.

Video Trends For 2020 All Consumer-Facing Brands Need To Know

Video is already an effective and established form of content for consumer-facing brands. But as a content format, it has undergone dramatic developments in recent years, changes that look set to continue in 2020. The new year will feature more personalized videos, long-form experimentation, 360-degree footage, and shoppable images.

Read on to learn more about the video trends for 2020 your brand needs to know.

SEO Trends for 2020 That You Need to Know

In 2020, we can only expect the competition for the attention of Internet audiences to become even more intense. More and more businesses appear each day, all raring to get to the top of the search results.

Add to that the fact that search engines, Google in particular, will continue to make changes to their algorithms in the coming year. SEOs must be on their toes to stay on top of the latest SEO trends. Here are some of the changes, which include the further ascendance of video, voice, and mobile as well as premiums on longer content and possible openings for non-Google search engines.

Embracing Hyperlocal Creative at Scale

The challenge of authentic content is doing it at scale, in a way that is brand safe, across all markets. While creating custom content could seem like a feasible task for international companies with endless resources at their fingertips, even legacy brands all too often struggle with personalized, custom, local content at scale. It’s equally as challenging for local businesses like franchises, small agencies, and Mom-and-Pop shops who are charged with many business tasks outside of content creation. One of the pivotal concerns in digital marketing as it applies to content and content creation is having an efficient process to scale content production. 

So, how can franchises, local businesses, and brands scale their creative marketing content to better reach local markets?

Heard on the Street, Episode 19: Fusing the Best of Online and Offline Shopping, with Trevor Sumner

We’ve been hearing a lot about “retailpocolypse,” which raises the question of what 2019 has in store for retail (excuse the pun). This question threaded the many topics we batted around with Perch Interactive CEO Trevor Sumner on the latest episode of Street Fight’s Heard on the Street podcast.

Heard on the Street, Episode 18: Local Marketing is All About Content, with Andrew Beckman

What are the latest developments in location-based advertising and marketing for large national brands? This question anchored the many topics we batted around with Location3 chairman Andrew Beckman on the latest episode of Street Fight’s Heard on the Street podcast.

6 Ways to Engage Your Online Audience and Turn Visitors Into Customers

How do you create content that will help you attract new customers, establish long-term relationships with your existing customers, and reach your business goals? Here are six practical recommendations on how to make your content marketing work.