Transaction Overview: Constant Contact Acquires SinglePlatform

While a clear strategic fit, Constant Contact made a bold financial move with this acquisition. Valuation paid is clearly based on the expectation of strong revenue growth in 2013 and beyond as well as the strategic value of SinglePlatform’s products and customer and publisher relationships…

Constant Contact Snaps Up SinglePlatform for $65 Million

Constant Contact announced this morning that it has snapped up Single Platform, a service that allows businesses to manage their online presence, for $65 million in cash. The New York-based startup’s solution, which began primarily as a way for restaurants to digitize and publish menus, will be integrated into Constant Contact’s local marketing suite…

Infographic: What the Daily Deals Market Looks Like in 2012

Constant Contact, the email-marketing veteran that went public in 2007, has released an infographic to promote its new local deals play SaveLocal. The graphic makes the case for a new generation of deals, in which offers are created by, not sold to, local merchants…

Case Study: Sunnyvale Bistro Re-Targets Customers With Fanminder

How much is a new customer worth? At Rok Bistro in Sunnyvale, Calif., owner Steve Wright decided the customers he was getting with Groupon offers and old media advertisements weren’t worth the amount he was spending. Instead, he’s decided to re-targeting existing customers using a self-service platform called Fanminder…

Street Fight Daily: Village Soup Folds, Armstrong Defends Patch

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Village Soup’s Hot Pursuit of a Hyperlocal Model Goes Cold (Nieman Lab)…

The Geo-Social Revolution That Wasn’t (GigaOm)…

AOL’s Armstrong: Why Patch Is a Good Investment (Romenesko)…

Case Study: The Trouble with Mobile Marketing for a Small Town Restaurant

At Chattan Loch Bistro & Public House in Bellefontaine, Ohio (pop. 13,069), owner Tracy McPherson is struggling to find cost-effective ways to reach customers in her small town. After a promising start with Foursquare in 2010—when customers were checking-in and claiming specials at least a couple days a week—McPherson says interest in the app has waned, in part due to a lack of resources at the restaurant. She now relies on a mix of local ads, email newsletters, and successful beer and wine clubs to get new customers through the door.

WHERE, Constant Contact Partner to Drive Daily Deals

Constant Contact and WHERE are teaming up to deliver a novel solution to help merchants drive local commerce. Hey, why should they be left out of the geolocation deals bonanza? The integration will allow small business owners to create daily deals through WHERE and market them to their current customers through Constant Contact’s email marketing […]