Basis and Cint Want Brand Metrics to Matter Before Campaigns End
Digital advertising has long operated with two separate measurement systems. On one side sit performance metrics such as clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS). These indicators provide near real-time visibility into campaign activity and allow marketers to optimize media while campaigns are running. On the other side are brand […]
In-Game Ads Play the Long Game
Just because someone is an avid gamer doesn’t make them impervious to DOOH advertising. In fact, it’s a great channel in which to reach them via geotargeting and complements the in-game advertising experience across devices. As always, DOOH is non-intrusive. So why does only 5% of ad spend target the immersive, highly focused user platform […]
Back-to-School Shopping Is Happening Earlier Than Ever — Retailers Prepare
As kids across the country empty their desks and prepare for a long summer break, brand marketers are working overtime to solidify their 2023 back-to-school campaigns. With back-to-school sales seeming to start earlier and earlier each year, researchers at the digital insights firm Cint recently conducted a survey to gauge consumer interest around back to […]
