check-in | Street Fight

Case Study: CKE’s Own Check-In App Lends Accountability and Control

Stephanie Miles

Case Study: CKE’s Own Check-In App Lends Accountability and Control

How does a restaurant group with 3,000 locations spread across 43 states manage a robust location-based rewards program without sacrificing functionality or flexibility? For Brad Rosenberg, manager of digital strategy and marketing for CKE Restaurants — which owns the Carl’s Jr. and Hardee’s fast-food chains — the answer was to build a mobile app that could work across multiple point-of-sale systems and still provide the accountability that individual franchise owners require…

CEO Josh Williams Explains Gowalla’s Overhaul

Steven Jacobs

CEO Josh Williams Explains Gowalla’s Overhaul

Last Thursday, Gowalla released a much-anticipated revamp of its location-based application, capping off a blockbuster summer for the geo-social space. The company’s CEO Josh Williams announced the redesign in early September, citing a return to Gowalla’s fundamental mission of encouraging people “to go out and explore.” The driving force behind the Austin-based company’s renaissance appears to be elsewhere — less an ideological about-face and more, an extensive retrofitting aimed at making Gowalla a potentially profitable company….

Street Fight Daily: 06.01.11

David Hirschman

Street Fight Daily: 06.01.11

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.… What’s next in the evolution of geolocation? Foursquare’s most attractive qualities — the social game of checking in and the availability of local deals — arguably provide a foundation. But will we need more value if checkins are ever to hit the mainstream? (Mashable)… Google is beginning the roll-out of its Daily Deals service, Google Offers, today. The news that Google is getting into the daily deals space is not a surprise. Google attempted and failed to acquire Groupon for $6 billion last year. Google claims that Offers will take the heavy lifting of marketing off of the business owner, allowing the business to simply focus on the customer. (Mashable, The Next Web)…