Bridg | Street Fight

News & Analysis

Bridg Positions Itself as Marketing Arm for Offline Businesses

August 15, 2018August 13, 2018 by Stephanie Miles

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Many brick-and-mortar businesses struggle to track and market to their customers in a way that generates additional sales. A startup called Bridg is looking to change that by launching a platform designed to help restaurants and retailers connect with “previously invisible” customers.

News & Analysis

Street Fight Daily: The American Version of GDPR Is Coming, Supersized Funding Rounds Becoming Common

August 15, 2018August 15, 2018 by Joseph Zappa

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TODAY IN LOCAL & DIGITAL MARKETING… Should Ad Tech Panic Over the California Privacy Protection Act Now or Later?… $100 Million Was Once Big Money for a Startup. Now, It’s Common… Bridg Positions Itself as Marketing Arm for Offline Businesses…

News & Analysis

Raise Report: Fresh Funding for NuOrder, LiftIgniter, Bridg

August 25, 2017August 24, 2017 by Joseph Zappa

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Minibar Delivery, Immersv, Sigstr, and WorkSpan.

News & Analysis

5 Platforms Brands Can Use for Smarter Customer Communications

April 24, 2017April 23, 2017 by Stephanie Miles

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By repurposing customer data from connected platforms, like point-of-sale and customer-relationship-management systems, marketers are able to generate more personalized digital content. Here are five marketing platforms that use predictive technology to improve communication and increase engagement.

News & Analysis

Street Fight Daily: Deliveroo Faces Potential Lawsuit, GrubMarket Charts Profitable E-Grocery Path

January 10, 2017January 10, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Deliveroo Couriers May Take Company to Court Over ‘Absurd’ Business Model… Online Grocery GrubMarket Breaks Even, Defying Trend of Difficulties for E-Grocery Field… Millenial Holiday Shoppers Did Their Research Online Before Buying In-Store…

News & Analysis

Openings and New Hires at YP, RetailNext and TigerPistol

August 26, 2016 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yodle, Infogroup, Bridg, and Valpak.