Bombora VP: Digital Marketers Still Struggle with B2B2C
You’ve heard of B2B. You’ve heard of B2C. But if you’re like many digital marketers, you might still be unsure about what B2B2C is or how it factors into the way brands today are reaching professional targets with relevant content. A recent partnership between Gravy Analytics, a provider of enterprise location intelligence, and Bombora, a […]
Ad-Media Companies Show Increased Interest in Data Privacy
Move over, Metaverse. Take a nap, AI. Businesses in the ad-media marketing industry are taking an increasing interest in data privacy, according to the Bombora Upswell Report, which delves into the latest trends and developments across eight industries. According to the report, the interest in data privacy rose 70 percent among companies in the ad-media […]
Bombora Report: OOH Spending Surged in Q1
During flush times, brand marketers spend generously on advertising, and their agency partners have the luxury of asking themselves how to do more (ads) with more (money). With all the layoffs in the tech and entertainment industries these past few months, how to do more with less becomes the main question. Bombora seeks to provide answers, […]
BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly
If publishers are to compete with Google and Facebook for advertising dollars, they need to offer hyper-valuable media inventory that provides cutting-edge insights on the audiences exposed to sold ads. Enter secure media exchange BPA Worldwide and provider of B2B intent data Bombora, which are announcing a partnership today to offer those resources to publishers.