Street Fight Daily: NYC Digital Toolkit for SMBs, Groupon Senior Exec Out

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

New York City Launches Digital Toolkit for Small Businesses (Mashable)…

Groupon Senior Sales Executive Leaving (Reuters)…

Mobile Traffic Tops Desktop for Major Deals Sites (MediaPost)…

Startups Compete to Connect Neighbors — But Beware the ‘Empty Room’

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A number of new hyperlocal apps have popped up recently to facilitate neighbors’ conversations with one other, but I see three major hurdles to the adoption of these localized services. Local networks require critical mass, they require ringleaders, and they require neighbors who are willing to share online with people near enough to stalk them…

New Apps Facilitate Real-World Connections Via LBS

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Business conferences and festivals can be a great way to meet and connect with people who have similar interests — as well as potential business partners. But many people have encountered the difficulty of actually finding the right connections amidst a sea of people. A new cadre of location apps aimed at this problem took center stage last week at the South by Southwest Interactive festival, targeting both business and personal use cases…