Combating Ad Fraud with Cutting-Edge Tech

It’s no secret that ad fraud is a major hurdle for digital advertisers, sapping billions annually from marketing budgets. As digital advertising continues to receive higher cuts of marketing budgets, the pressure on ad platforms to deliver legitimate and high-quality campaigns to their customers has never been greater. At the same time, marketers must be increasingly aware and choosy in how and where they run their digital campaigns in order to avoid the perils of ad fraud.

There are plenty of ad traps out there, but savvy marketers and publishers alike can implement a number of digital checkpoints to not only keep ad fraud at bay, but also optimize what is working and maximize profits for both parties. 

3 Reasons Facebook CPMs are Exploding

There are many issues that are causing the cost of advertising on Facebook to go up, but the benefits of Facebook advertising — reaching a logged-in audience with highly targeted and measurable campaigns — isn’t restricted to just Facebook. It’s time for marketers to diversify their ad spend and turn elsewhere to reach new audiences with a high return.

Communities: The Next Generation of Customer Engagement is Here to Stay

Today, it’s clear that the way businesses are communicating with customers is coming to another inflection point. Not only can end users opt out of messages from brands they don’t want to hear from, but they have become numb to the “spam” they receive on a daily basis. Now, new age technologies have opened up a plethora of avenues for organizations to push messages out to end users, and it begs the question, what can be done to find even more information about your audience? 

A new mode of engagement is needed to help supplement customer communication in the next generation, but how will this manifest? My money would be on community. 

Embracing Hyperlocal Creative at Scale

The challenge of authentic content is doing it at scale, in a way that is brand safe, across all markets. While creating custom content could seem like a feasible task for international companies with endless resources at their fingertips, even legacy brands all too often struggle with personalized, custom, local content at scale. It’s equally as challenging for local businesses like franchises, small agencies, and Mom-and-Pop shops who are charged with many business tasks outside of content creation. One of the pivotal concerns in digital marketing as it applies to content and content creation is having an efficient process to scale content production. 

So, how can franchises, local businesses, and brands scale their creative marketing content to better reach local markets?