app | Street Fight

News & Analysis

Snack Tech: The Ultimate Brand Loyalty App

January 5, 2024January 5, 2024 by Nancy A Shenker

Share this:

Cookies and chips are tech terms. But now digital meets dough (both kinds) as one MULO (multi-location) bakery brand is getting noticed for its loyalty app. Crumbl (a 700-location brand) has been shouted out in food and beverage media as having one of the top 10 apps. It is #6 in the top 10 most […]

News & Analysis

Street Fight Daily: How Much Ad Viewability Matters, IAB Eases In-App Measurement

April 11, 2018April 11, 2018 by Joseph Zappa

Share this:

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Placed Study Outlines Viewability’s Impact on Store Visitation… IAB Releases Tool to Ease In-App Ad Measurement… Snap Is Testing Commerce with Discover Publishers…

News & Analysis

Ibotta App’s New UI Overhaul Puts 17% More Money Back in Users’ Pockets

May 23, 2017May 22, 2017 by April Nowicki

Share this:

Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app.

News & Analysis

Street Culture: Sitter.me Puts Company Culture of Trust and Respect First

February 17, 2017 by April Nowicki

Share this:

“The culture starts at the top and stays with the top and there is nothing more important than leading by example in that respect,” says CEO Kristen Stiles. Her company, Sitter.me, connects parents with local babysitters.

News & Analysis

Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

January 26, 2017January 25, 2017 by April Nowicki

Share this:

Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI.

News & Analysis

Street Culture: Parking App SpotHero and Employees Working Out the Kinks

February 5, 2016February 9, 2016 by April Nowicki

Share this:

SpotHero, an on-demand app that helps drivers find parking spots, is at a turning point in its growth. The company grew from 35 employees to 75 in 2015, and is currently hiring for about 20 positions. The company is working to create policies that will keep everyone engaged and the business moving forward.

News & Analysis

5 Tools App Marketers Can Use to Drive Mobile ROI

January 5, 2016January 4, 2016 by Stephanie Miles

Share this:

Whether they’re looking to monetize local news, social channels, or virtual marketplaces, app marketers are finding that the key to generating revenue from mobile freemium apps has to do with personalized messaging and automation with real-time data.