Amperity Getting Ahead of Cookieless Targeting
Google’s plan to eradicate the third-party cookie is still on track for 2024, but it is starting slowly, turning off just 1% of these tracking pieces of code in Chrome in Q1. Other companies are already taking similar steps to wean their measurement systems to prepare for cookieless targeting, and Amperity is no exception. The […]
How alice + olivia Uses Customer Insights to Deepen Loyalty
Rising customer expectations have retail brands working overtime this summer, and alice + olivia is no exception. The luxury fashion brand is launching a new program designed to provide its in-store associates with tools to deliver more consistent and relevant shopper experiences as a way to increase brand excitement and loyalty.
Amperity Adapts as Covid Raises the Bar for CDPs
The work of customer data platforms has gotten a great deal more complicated in the Covid-19 era. Budgets have tightened, privacy standards are rising, the shift to e-commerce has accelerated, and brands are asking for more.
CDP Amperity unveiled an updated platform today to meet those challenges. Matthew Lubeck, VP and head of product at the company, spoke to Street Fight about the company’s updated platform and the challenges the CDP industry is facing now.
Heard on the Street, Episode 23: Google, AI, 5G and Marketing Champagne
What do Google’s AI-fueled search results, 5G, and marketing champagne all have in common? They’re the central topics of a roundtable discussion on the latest episode of Street Fight’s podcast, Heard on the Street.
As we do quarterly, this is a bonus episode that puts aside our typical interview format and instead invites the leading thinkers from the Street Fight newsroom and executive ranks to discuss news and insights that are top of mind.
6 Customer Data Platforms for Brands
Customer data platforms dominated the conversation at the MarTech Conference in California earlier this month, as marketers shared how they’ve been able to pull data from multiple sources, combine that data into single customer profiles, and then make that data available to other marketing systems.
With so much hype surrounding customer data platforms right now, we decided to dig into the market and learn about some of the hottest players in the space. Here’s what we found.
Heard on the Street, Episode 22: The Art and Science of Customer Data Platforms
As data science continues to collide with digital marketing, customer behavior metrics are reaching new levels of actionable insight. But counteracting that advantage is the growing fragmentation of devices and platforms used in the path to purchase, making it harder to get a single view of the customer.
This is the world of customer data platforms (CDPs), and it is where Amperity hangs its hat. With a technological edge and specialization in identity, VP of strategic services Matthew Biboud-Lubeck explains to us on the latest episode of Heard on the Street how the company helps brands get the insights they need to better serve their customers.