Amobee | Street Fight

News & Analysis

Gusbourne Wines Leverages Consent-Based ID to Expand Reach Across Cookieless Environments

September 20, 2022September 19, 2022 by Stephanie Miles

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Boutique English wines aren’t for everyone. For a purveyor like Gusbourne—a UK-based company known for its high-end sparkling wines—having access to targeted advertising solutions is paramount.

News & Analysis

New Hires at Uber, JumpCrew, Freckle IoT

September 14, 2018September 14, 2018 by Geoff Michener

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Every two or three weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s edition includes openings and new hires at dataPlor, Netflix, and Amobee.

News & Analysis

Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social

July 16, 2018July 16, 2018 by Joseph Zappa

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IN THE HALLS OF SILICON VALLEY: AMAZON, GOOGLE, FACEBOOK… Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer… Does Google Really Need a Social Network to Succeed at Local?… Facebook Is Finding New Uses for Instagram…

News & Analysis

6 Tools Brands Are Using to Stop Ads From Appearing on ‘Fake News’ Sites

January 20, 2017January 19, 2017 by Stephanie Miles

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Fake news isn’t just a problem for consumers. It’s a problem that brand advertisers are facing, as well, as they struggle to ensure their display ads aren’t showing up alongside inflammatory online content. Here are six examples of tools that major brands are using right now to keep their ads off of disreputable sites.