7 Tools SMBs Can Use to Track Leads

When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.

Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors to give additional context about where they are and what they’re doing. We caught up with Portnoy recently to talk about the platform, which officially opened to developers this morning…

5 Ad Tools for Targeting Consumers Based on Offline Behavior

Offline behavioral data is becoming easier for businesses to track and manage thanks to a growing number of advertising marketplaces. Here are five examples of tools that brands can use to target consumers based on their offline behaviors or activities…

Why Cross-Device Matching Will Transform the Mobile Advertising Industry

Soon, the mobile ad industry will face one of the realities of maturity: integrating with the rest of the digital advertising world. One of the drivers leading that convergence is cross-device matching where a company can identify multiple devices own by a single person.

Juice Mobile CEO: Beacons Will Make Location ‘Honest’

Neil Sweeney, chief executive of both Juice Mobile and the spin off, Freckle IOT, talks with us about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.”

Verizon Now Owns an Ad Tech Company — Here’s What It Means for Local

We caught up with a handful of ad tech executives to breakdown the news and evaluate the potential impact of the a Verizon-AOL tie-up on the mobile, and particularly, local ad tech sector.

Report: More Than Half of Mobile Location Data is Inaccurate

A new report from Thinknear suggests that mobile’s data problem is only getting worse — at least when it comes to location data…

Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

The veteran media management firm has rolled out a new demand-side platform that brings together its core desktop private exchanges with SiteScout, the mobile DSP that the company acquired in 2013.

5 Analytics Platforms That Can Help Brands Understand Mobile Advertising

Mobile advertising analytics platforms are helping brands and agencies make better sense of the streams of data flowing in from their hyperlocal campaigns. More than half of marketing executives surveyed by Forbes Insights said they’re already using analytics to measure marketing campaign returns, and more than seven-in-10 expect to increase their reliance on data analytics […]

Banjo Raises $100M to Put Your Tweet (and More) on the Map

Don’t look now, but location data analytics might actually be turning into a big business. Banjo, a Las Vegas-startup that got its start helping brands analyze location data in social media streams, has raised $100 million in a series D round of funding led by Softbank.

New Verve CEO: Mobile/Location Combo Will Continue to Increase in Importance

Last month, Verve Mobile, one of the earliest local-mobile marketing firms, parted ways with its long-time CEO Tom MacIssac. We caught up with the company’s new chief executive, Nada Stirratt, to talk about where she sees the industry headed.

Signpost Raises $20.5M to Bring CRM to Brick-and-Mortar

For years, startups have talked about creating a central database for a brick-and-mortar business’s customer activity. Now, a handful of investors are betting that the New York-based Signpost has the answer.

Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big…

3 Trends Marketers Need to Know About Location-based Advertising

Location-based advertising has exploded in recent years as brick-and-mortar brands shift digital and traditional budgets to mobile. The result has fueled the growth of one of the quickest moving sectors in an already chaotic ad tech industry…

Street Fight Daily: Facebook Dumps Bing, Consolidation in Ad Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Dumps Bing, Will Introduce Its Own Search Tool (TechCrunch)… 2014 Was an M&A Bonanza for the Ad Tech World (Wall Street Journal)… Tech’s Push To “Disrupt” Workers Is A Legal & Social Timebomb (GigaOm)…