With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations

In a year that’s been marked by consolidation across the hyperlocal marketing space, Upserve’s recent acquisition of SimpleOrder should come as no surprise. It mirrors another hyperlocal acquisition announced just this week: full-suite marketing company Cheetah Digital’s purchase of loyalty specialist Stellar Loyalty.

Street Fight Daily: Visa, Mastercard Back NFC, Skyhook Finds an Exit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.MasterCard, Visa back smartphone payment (Financial Times)… In Mobile Location Tie-Up, Skyhook Wireless Sold to TruePosition (Recode)… Why the Web’s Biggest Players are Gobbling up Location-based Apps (Digiday)…