GroundTruth Acquires Self-Serve Local Ad Platform Addy

The acquisition is part of GroundTruth’s push to equip small businesses with the kinds of location marketing and ad tech-driven solutions previously available only to big brands.

With GatherUp Acquisition, ASG Expands Into Reviews Space

Mike Blumenthal says the acquisition by ASG gives GatherUp greater access to organizational value, helping the company build better products and processes faster and more robustly. He expects there to be virtually no change in GatherUp’s day-to-day activities. All of the company’s teams—including sales, customer success, engineering, and management—will remain intact following the acquisition. Aaron Weiche will stay on as CEO. Although GatherUp was founded in San Jose, the company employs a distributed team that is now focused in Minneapolis, Minnesota.

With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations

In a year that’s been marked by consolidation across the hyperlocal marketing space, Upserve’s recent acquisition of SimpleOrder should come as no surprise. It mirrors another hyperlocal acquisition announced just this week: full-suite marketing company Cheetah Digital’s purchase of loyalty specialist Stellar Loyalty.

Street Fight Daily: Visa, Mastercard Back NFC, Skyhook Finds an Exit

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.MasterCard, Visa back smartphone payment (Financial Times)… In Mobile Location Tie-Up, Skyhook Wireless Sold to TruePosition (Recode)… Why the Web’s Biggest Players are Gobbling up Location-based Apps (Digiday)…