Expert Roundup: How Are Mobile Payments Transforming? Part I

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To define the current state and future trajectory of mobile payments, we’ve rounded up top industry voices and thought leaders from Liftoff, Standard, Elevated Franchise Marketing, and UserTesting.

Amazon’s Retail-as-a-Service Expands into Payments, AR, and Salons

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As Amazon continues to mature, it needs to find revenue growth in new, creative places. The company’s booming advertising business is one such conquest. Iterating on the AWS playbook by bringing tech-fueled logistical innovations to physical stores could be another.

LBMA: Target and Safeway Use Google Pay for Location-Based Promotions

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In this episode of Location Weekly, the Location-Based Marketing Association covers TikTok partnering with Nielsen for geo-targeted campaigns with the aim of helping SMBs, Target and Safeway using Google Pay for location-based promotions, Petco using facial recognition tech to reunite lost pets with owners, and a KLM billboard that listens for flu symptoms.

6 Touchless Payments Apps for Small Businesses

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The latest wave of touchless payment solutions are designed for small merchants dealing with the fallout from the pandemic. Contactless payments went from being “nice to have” to a being an essential service for retailers in 2020, as consumers around the world discovered that they really didn’t want to touch cash or POS hardware while they were making purchases at local stores.

Contact Center Should Be the Marketing Engine

How Should Retailers Navigate the Post-Covid Landscape?

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While the return of nearly unrestricted in-person shopping heralds brighter days for brands and retailers, it is also a challenge. Consumers have gotten used to digital shopping as e-commerce soared amid the pandemic. How will retailers provide that same frictionless experience to meet elevated customer expectations in-store? Amy Vale, CMO at cash-back app Dosh, weighs in.

6 Buy Now, Pay Later Solutions for Retailers

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Retailers that don’t start offering flexible payment options on their checkout pages soon risk losing shoppers who prefer the unconventional approach to financing, especially for more expensive items. Flexible payment solutions tout bigger carts, customization, and faster transactions among their benefits.

Street Fight’s May Theme: Payment Power

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This month, we change focus to payment innovations with a theme we’re calling Payment Power. Most digital marketing aims, however indirectly, to drive transactions. But what a transaction looks like is rapidly evolving today, and that’s true not just of the technologies that power the point of sale but also of the way brands and retailers are leveraging the point of sale itself to increase revenue, collect data, and differentiate themselves from the competition. The upshot is that payments are powerful, and this month, we investigate the innovations driving that power.

Locations Are Pointing the Way Forward After Third-Party Cookies

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When marketers store and analyze location data on the device, they reap the benefits of location-based marketing without running afoul of privacy standards. They are able to marry real-world insights with other types of data such as app behavior and online interactions while keeping all the consumer’s data on their phone.

local city location

Expert Roundup: How Will Location Intelligence Transform This Year? Part II

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To define the current state and future trajectory of location intelligence, we’ve rounded up top industry voices and thought leaders. Executives at GroundTruth, Blis, and Stirista weigh in.

The Era of Zero-Click Consumer Engagement Is Here

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Location marketing has now had its testing moment, a moment that Google and its contemporary alternatives have been priming themselves for, whether knowingly or not, for quite some time. The era of zero-click consumer engagement has arrived; if that had been apparent to local SEOs prior to this year, it’s now clear to consumers and everyone else concerned with the business of local commerce.

Vaccine Rollout Spells Opportunity for Brand Marketers

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Using foot traffic dashboards from technology companies like Quotient, brands are gaining insight into consumers’ movement in and around vaccination locations. The insights are being used to fuel targeted OOH and DOOH campaigns, designed to engage consumers on an intimate level.

Expert Roundup: How Will Location Intelligence Transform This Year?

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To define the current state and future trajectory of location intelligence, we’ve rounded up top industry voices and thought leaders. Executives at Foursquare, Gravy Analytics, and UM weighed in.

Location Intelligence Enters a New Phase

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Using location data and intelligence to understand what was happening, and modify business strategy to adapt, became more critical than ever amid COVID. What are some of the more innovative applications we’re seeing in this ‘next generation’ of location intelligence?

Gimbal, NextNav Go Vertical with Next-Generation Location Offering

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Gimbal, the location intelligence platform, and NextNav, the developer of geolocation technologies, are coming together on a new vertical dimension that could help brands and retailers more accurately understand how customers are moving through physical spaces. The potential applications are vast, but executives at both firms see fulfillment options like curbside and in-store pickup as being some of the most immediate use cases.

On-Page Content Differentiation: The Benefits of Location-based Messaging

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Content consists of more than just your copy block, though it’s a great place to start. Adding product information, featured collections, and highlighted services are all elements that enhance your on-page content strategy. Understanding what’s popular in that specific area and how customers are searching for your products or services in that area can help guide your content strategy to differentiation and success. Therefore, it is key to create content attuned to regional differences, or location.

Inform Your Multichannel Customer Experience Strategy

5 Live Chat Platforms with Location Intelligence

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As mobile interactions become the new norm, more retailers and brands are seeking out mobile-friendly live chat solutions that leverage real-time customer behaviors, like locations and progress within the shopping lifecycle, for more personalized SMS chats and in-app messages.

FocalPoint Raises $8m to Improve GPS Accuracy

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In this episode of Location Weekly, the Location-Based Marketing Association covers TmrO app creating connections between freelancers and the music and film industries, FocalPoint raising £6 million to improve GPS accuracy, Chipotle investing in driverless company Nuro, and Whole Foods tapping into AR cosmetics try-on tools.

Street Fight’s April Theme: Targeting Location

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When huddling to determine April’s focus, it was evident that one topic flows naturally from March’s privacy theme: location targeting. Indeed, among all of the subdivisions of privacy reform, location-based data collection is one of the most sensitive. And it’s where many data collection restrictions will focus, such as Apple’s iOS location tracking notifications.

The Privacy Endgame

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There is an endgame that can put a stop to drip-drip privacy changes. A reality in which large corporations go back to not knowing the intimate details of their consumers’ lives and are still able to use technology to provide better user experiences through hyper-personalized engagement. A reality in which consumers can enjoy personalized experiences at exactly the right moment without broadcasting their location to anyone. A reality in which it is technology, not fine print, that protects both consumers and corporations.

The Deprecation of Cookies Leads to a New Probabilistic Playbook

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The upshot is that deterministic approaches via walled gardens will still have importance, but they will simply become a strategy play as opposed to a catch-all approach for digital marketing. It’s apparent that any brands buying or relying on deterministic audiences need to augment their solutions to ensure they meet their ongoing campaign goals.