Using Location Data to Engage Consumers on St. Patrick’s Day

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St. Patrick’s Day is the most popular day of the year at most Irish pubs and restaurants in the U.S., but the biggest crowds might not come together in the cities you would expect.

Street Fight Daily: Amazon Courts Ad Buyers, B2B Marketers Unprepared for GDPR

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Triopoly Time? Amazon Preps New Attribution Tool and Courts Ad Buyers… Forrester Says Only 15% of B2B Marketers Are Fully Compliant with GDPR… Google Will Prioritize Stories for Paying News Subscribers…

food

Street Fight Daily: Walmart Expands Grocery Delivery Program, Numbers on Amazon’s Dominance

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Expand Grocery Delivery from 6 to 100 Markets by Year End… More Digital Time Spent on Amazon Than Next Nine Retailers Combined… Facebook Aiming to Launch News for Watch This Summer…

With Product Launch, GroundTruth Helps CPG Brands Focus on ROI

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GroundTruth’s new suite of solutions is being dubbed True Performance, and according to this morning’s announcement, it’s geared exclusively toward CPG brands looking for more efficient and accurate ways to measure their location-based marketing efforts.

Wellness Services Platform MINDBODY to Acquire Booker

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MINDBODY, a wellness services platform facing both consumers and businesses, announced on Monday that it will acquire Booker, a management platform serving about 10,000 premium salons and spas.

Street Fight Daily: QSRs Innovative With Mobile Apps, MINDBODY to Acquire Booker

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition… YouTube Debuts Search-Based Video Ad Targeting… American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon….

PlaceIQ Expands Partnership With LiveRamp to Help Brands Offer Personalized Experiences

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PlaceIQ announced Monday that it is expanding its partnership with LiveRamp. The collaboration aims to empower brands to create more personalized cross-channel experiences for their customers.

Street Fight Daily: New Details on Uber’s Meltdown, AMP’s Commercial Future

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Inside Story of Uber’s Meltdown and the Road to Kalanick’s Exit… For Uber at SXSW, It’s All About Video Storytelling… Urban Airship Announces New Features for Automated Messaging…

Openings and New Hires at Pinterest, DialogTech, FitSmallBusiness

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at SITO, AccuWeather, and AdRoll.

Raise Report: New Funding for DoorDash, ZenBusiness, Tinyclues

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Intello, Industrious, Justworks, and Virtualitics.

Street Fight Daily: Investments in Search Will Diversify, Inside Uber’s Social Strategy

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Spend to Diversify, Spreading Among Platforms Beyond Google… Uber Relies on Automation to Keep Its Paid Social Strategy Humming… Getting Detailed Insights Is Top Challenge for Programmatic Marketers…

What January’s New York Retail Traffic Patterns Mean for Media Delivery

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In an effort to learn more about shopper behaviors and patterns, the data science team at the mobile location firm Blis analyzed post-holiday foot traffic patterns at Macy’s, Bloomingdales, Saks, and Lord & Taylor in New York City.

Street Fight Daily: Mobile Commerce Grows, Publishers Seek Collective Bargaining with Platforms

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows… Legislation Could Give Publishers a New Weapon Against Facebook and Google… Snap Is Laying Off About 100 Engineers…

How EU Data Regulations Could Benefit Global Brands

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With less than three months to go until the European Union’s General Data Protection Regulation goes into effect, businesses around the globe are looking for information on how to stay in compliance with what’s been described as the most important change in data privacy regulations in the past two decades.

5 Shopper Personalization Solutions for Brands

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Here are five examples of hyperlocal vendors offering the latest personalization solutions for brands and retailers right now.

Street Fight Daily: All Marketing is Local, How GDPR Will Affect Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Digital Advances Have Ushered in the Golden Age of Local Marketing… How to Open Your Mind to Amazon’s Marketing Potential… Collateral Damage from Facebook’s News Feed Changes Piles Up..

Amazon Rolls Out Free Whole Foods Deliveries for Prime Members in San Francisco & Atlanta

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Further encroaching on one of hyperlocal’s oldest verticals, Amazon sent shivers down the spines of grocers in San Francisco and Atlanta on Tuesday, announcing it would begin delivering Whole Foods orders for free to Prime members in those cities.

SMB Index: Local Stocks Take a Hit in February

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In a turbulent February, which saw stocks give back gains from January over 2 days (Feb 7–9), the SCP SMB Index retreated 2% during the month.

SMB OS Operators, Part I: Upserve

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The first in our series of interviews on SMB OS is Upserve founder and CEO Angus Davis. Formerly Swipely, UpServe had been living out the principles of SMB OS long before we started calling it that.

Street Fight Daily: Amazon Rolls Out Free Whole Foods Deliveries, Google Sells Zagat

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Rolls Out Free Whole Foods Deliveries for Prime Members in San Francisco & Atlanta… Google Is Selling Off Zagat… SMB OS Operators, Part I: Upserve…