Samba TV : Voters Becoming Harder to Reach with Political Advertising
A recently released report from Samba TV and global research firm HarrisX predicts that voting blocks in the Gen Z and Millennials cohorts will be very hard to reach with political advertising next year. The Guide to Political Advertising: 2024 Report, the culmination of an analysis from a survey and proprietary data from Samba TV, […]
Steak & Ale Makes a Brand Comeback
We’ve written before about “nostalgia” brands and those franchise businesses that have survived 50+ years. Steak & Ale would seem to fit right in there. Steakhouses are alive and well despite the surge in plant-based dining! So we weren’t totally shocked that Steak & Ale, a business created in 1966, is priming (pun intended) for […]
Unlocking Marketing Success: The Power of ID Resolution
In the ever-evolving digital landscape, the customer journey takes center stage as brands strive to craft compelling marketing and advertising campaigns. However, the abundance of customer data, often scattered across various identifiers like web browsers, mobile apps, and in-store interactions, poses a significant challenge Without the right tools and systems in place, this data fragmentation […]
BOOM: Lessons from Build-A-Bear
Stuffed bears have been around since 1903 and became a multi-million dollar business. Despite the popularity of electronic gadgets, VR, AR, and AI, the simple toy lives on! In fact, according to a recent Retail Dive article, Build-A-Bear is on the upswing and has major deals with big brands like Marvel, the NFL, Disney, and […]
Claravine Aims to Revolutionize Marketing Data Management
Claravine recently unveiled Claravine AI, a suite of solutions designed to redefine how marketing teams approach data management. This new offering, fueled by proprietary technology, promises to empower marketing teams with unprecedented control and insight into marketing taxonomy and metadata. By fostering collaboration across the content supply chain and automating the classification of creative assets, […]
Mark Michael Speaks About Today’s Franchise and Tech
DevHub CEO and Founder Mark Michael describes his company as the “torso” of the franchise brand ecosystem. DevHub specializes in building front-end websites that power the entire franchisor-to-franchisee-to-consumer experience. Their technology has more than 75 integrations with other commonly used platforms, and he often speaks about the power of human relationships in solving problems and […]
Compliant Launches Publisher Platform to Combat Illegal Data Sharing
In response to the pressing issue of illegal data sharing on digital publishing platforms, Compliant, a leading data compliance technology company, has introduced a new publisher platform. This platform utilizes advanced AI, termed Compliant Audit Technology, to identify and eradicate compliance risks and vulnerabilities within a publisher’s site. The move follows alarming findings by Compliant, […]
Conversational Commerce: The Next Frontier in Personalized Customer Journeys
In the fast-evolving landscape of e-commerce, a renewed emphasis on personalization has reshaped customer experiences. Guided shopping, propelled by tools like chatbots and quiz platforms, has become commonplace. Now, as cutting-edge AI and machine learning technologies come into play, a new frontier emerges in the form of conversational commerce. But what exactly is conversational commerce, […]
AppsFlyer Fortifies Privacy-Focused Analytics with devtodev Acquisition
The recent acquisition of devtodev by AppsFlyer, a global leader in marketing measurement, attribution, and data analytics, has sent ripples through the industry. In a discussion with Oren Kaniel, AppsFlyer CEO and Co-founder, he shed light on the significance of this acquisition, emphasizing how it positions AppsFlyer as the pioneer in analytics within the newly […]
The 3 Technologies MULO Restaurant Businesses Need Today: A Chat with Eric Seymour
Eric Seymour is the VP of Channel Programs at me&u. The company provides tech-powered ordering to restaurants. He believes strongly that the right technologies, combined with the best possible human-customer interaction, can help solve many of the problems multi-location (MULO) restaurants face today in terms of service and satisfaction today. What are the top three […]
Applying the Golden Rule to Omnichannel Retail Marketing
Tim Mason is not only CEO of Eagle Eye, a SaaS company that provides global personalized retail marketing via its loyalty and promotions platform, AIR, he is also a 30-year retail industry veteran, author, and keynote speaker. Before becoming head of Eagle Eye in 2016, Mason held senior executive positions at Tesco, the largest multinational […]
Santa Needs Fewer Elves This Year: Trends in Retail Employment
A recent retail employment study by Indeed indicates that although people are still hunting for seasonal jobs this holiday season, the number of job postings has dropped to pre-pandemic levels. Postings are down 3 percent from 2019 and 6 percent year-over-year. About 39 percent of Americans have side hustles, and many consumers depend on holiday […]
Finance Lobby and Placer.ai Partner to Elevate Data-Driven Insights
In a move aimed at reshaping the landscape of commercial real estate financing, Finance Lobby recently announced a strategic partnership with Placer.ai, the leading location data platform. This alliance signifies a monumental step for both organizations and underscores their shared commitment to revolutionizing the industry. Unlocking New Horizons For Finance Lobby users, this integration ushers […]
Deft CEO: the State of SEO and Search Advertising
The team at Deft has some controversial takes on the state of SEO and search advertising. From the beginning, the company was founded on the belief that e-commerce is the most over-SEO’d and over-advertised search category — and the problem is only getting worse, as both Amazon and Google continue to make money by keeping […]
Hail Caesars Republic: Talking to Ryan Kirby about MULO Hotel Expansion
Many hotel companies now have different brands within their brand, offering various price points and experiences underneath their multi-location (MULO) umbrella. You may have thought of Caesars as just a casino experience in Las Vegas and Atlantic City, with giant statues and endless slots and tables. But Caesars is about to open its second non-gaming resort […]
The Cookie Is Crumbling: Americans Demand Better Privacy, Transparency, and Control
The ongoing debate surrounding the death of the cookie has prompted leaders in ad tech to reevaluate modern advertising practices and search for more privacy-conscious and user-friendly alternatives. Users are demanding greater privacy — including transparency, choice, and control over how their data is used. In addition, Apple has diminished the retargeting connection through IDFA, […]
The MULO Dozen: October Brands in Review
Last month, we launched this new section, recapping some of the highlights across MULO (multi-location) brands — retailers, restaurants, c-stores, service businesses, and any other establishment that have multiple locations (or aspires to scale to that level), as well as the agencies that help them flourish. We cover: INNOVATION: Here are the brands that are […]
Study Reveals What Drives Attention From CTV Ads
We know that attention is a critical metric for advertising, especially on channels like connected TV (CTV), where advertisers are not only trying to reach their target audiences, but also to engage them to drive real business outcomes. We also know that it’s incredibly difficult to determine what, exactly, drives more attention from CTV ads. […]
Madison Avenue Needs to Think About a .1 Mile Radius
Madison Avenue has long been code for the advertising industry. But, as we know, most agencies are no longer located on that iconic street. In fact, some agencies don’t even have physical offices these days. That doesn’t mean agencies no longer need to think about location! Actually, it’s quite the opposite. Locations are more important […]
Local Advertisers Navigate Looming Surge in Political Ads Pricing
As the global economy braces itself for the possibility of a recession, some sectors are standing out with surprising resilience. Driven largely by the anticipation of enormous spending on political ads in the coming year, local advertising in the U.S. is expected to increase by 8.6%. That puts anticipated revenue across all media in the […]