Commentary | Street Fight - Part 92

What Hyperlocal Startups Can Learn From Mary Kay

Rick Robinson

What Hyperlocal Startups Can Learn From Mary Kay

What comes to mind when you hear the name Mary Kay? A yellow-tinged business model from the Tupperware era for “housewives” looking to make a little extra money? Maybe so, but if you’re looking to succeed in “local,” you ignore the wildly successful local mid-brow tastemaker at your peril…

TownHog Deal Speaks Volumes About VC-Backed Deal Startups

Alex Salkever

TownHog Deal Speaks Volumes About VC-Backed Deal Startups

BuyWithMe has been looking to scale to catch up with Groupon and LivingSocial, and this is its sixth acquisition this year. TownHog, which has a strong footprint in the Bay Area, where it was started, is a nice feather in their cap.

But TownHog was backed by some serious hitters. As TechCrunch noted, “The company…was backed by a host of star investors (Jawed Karim of YouTube fame and Kevin Hartz of Xoom / Eventbrite to name but a few)…”

Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal?

Tom Grubisich

Are Big Media’s Partnerships With Seattle ‘Indies’ the Future of Hyperlocal?

In the furiously expanding, highly competitive and often conflicted hyperlocal space, some pieces appear to be coming together. Just possibly, highly digital Seattle may be the birthplace for what has long eluded hyperlocal: a sustainable  business model.

I’m talking about the new partnerships between Fisher Interactive Network—the online division of multimedia Fisher Communications—and two hyperlocal “indies” in Southeast Seattle, Beacon Hill Blog and the Rainier Valley Post

Where a Yahoo-AOL Merger Would Leave Patch

Rick Robinson

Where a Yahoo-AOL Merger Would Leave Patch

Rumors surfaced again last week that AOL and Yahoo were in talks to merge. Where would such a move leave Patch? Or Yahoo’s own local efforts? It all makes for compelling drama for sure, but one area likely to ‘pop’ in both categories is ‘local’ — i.e. Patch, Yahoo’s ‘Neighbors’ beta product, and a litany of other products on each side that are heavily reliant on local advertisers and audiences…

Can Hyperlocals Help Solve the Jobs Problem?

Laura Rich

Can Hyperlocals Help Solve the Jobs Problem?

The stock market is falling, Europe is teetering and for many Americans, there are few jobs in sight. On Monday, the National Association of Business Economics issued a report underscoring what many Americans already know: jobs aren’t coming back in any substantial way any time soon. The panel of 52 economics experts said they expected GDP to grow just 1.5% this year, too low to move the needle on the 9% unemployment rate…

FundsOn: Deals Site’s Charitable Twist – Getting by Giving Back

Rick Robinson

FundsOn: Deals Site’s Charitable Twist – Getting by Giving Back

Charu Chundury was once an entrepreneur focused on software to help manage local youth sports. But these days, he sees an opportunity to tweak the model for charitable giving with an “effort-free” hyperlocal product aimed at the $290 billion a year consumers spend — all the while benefitting small businesses and consumers. How so? With a new company called FundsOn.

Daily Deals 2.0: Card-Connected Offers

Jonathan Dyke

Daily Deals 2.0: Card-Connected Offers

Banks now know more than practically anyone about consumer spending behaviors and they are rapidly entering the digital marketing and local commerce space. Many have rolled out programs that leverage technology to offer customers truly digital deals from merchants of all types via their existing credit or debit cards…

Rethinking Hyperlocal: Not Just a Paper, Not an Address

Alex Salkever

Rethinking Hyperlocal: Not Just a Paper, Not an Address

The Washington Post’s decision to close most of its regional bureaus makes a tremendous amount of sense and moves us further along the continuum towards a new reality when the news doesn’t have an office and hyperlocal is also hypermobile. In fact, I’d venture to say that real estate is something that the traditional dailies should ditch, pronto, as part of their transition into a new kind of news organization…

What Motivates Yelp’s Power Users?

Gretchen McNeely

What Motivates Yelp’s Power Users?

In an effort to dig a little deeper into what motivates Elite Squad-ers and other active Yelp users — beyond the free beer and crudités — Street Fight spoke with three power users who approach the service with differing goals in mind, but all of whom view Yelp as an integral part of their decision-making process.

Storming the ‘Geolocals’ in the Eye of Irene

Rick Robinson

Storming the ‘Geolocals’ in the Eye of Irene

How did some of the clever new geolocation/geosocial applications take advantage of a situation where people suddenly needed to find and purchase things they normally would not? For intel on this I chatted up a couple young guns in the space and found, unsurprisingly, weather is still a money maker…

Why Facebook Killed ‘Deals’

Doug Stephens

Why Facebook Killed ‘Deals’

Mark Zuckerberg has said that Facebook operates on the premise that “everything is more fun when it’s social.” In his mind, things like music, photos, events and even simple thoughts, were inherently more enjoyable when shared with others. It’s precisely for this reason that I believe the company killed its Deals service…

Placing Facebook’s New Location Plans

Mike Boland

Placing Facebook’s New Location Plans

Almost exactly a year ago, Facebook Places launched with much fanfare and the requisite “______ Killer” claims. In this case, the proposed victim was Foursquare, having pioneered the check-in feature that was now central to Facebook’s new LBS play…

Who Will Eat the Hyperlocal Donut?

Alex Salkever

Who Will Eat the Hyperlocal Donut?

In big, dense metro areas, dailies are struggling but will likely survive. Or, savvy hyperlocals will be able to capitalize on urban density to maintain coverage and still run viable businesses. In the rural areas, where newspapers are still the only game in town, local media continues to do pretty well and hold their own. But gaps are starting to show in the zone between the cities and the sticks…

Why Hyperlocal News Is Better Than Ever

Tom Grubisich

Why Hyperlocal News Is Better Than Ever

Add everything up, and you have a steadily growing number of sites that are innovating to find and produce quality news covering a myriad of topics.  This added-value news is reaching and engaging more people, thanks principally to the giant leaps by social media. The best hyperlocals are becoming the X factor in the civic renaissance that communities need to emerge stronger from their trying economic times…