Case Studies | Street Fight - Part 12

Case Study: Restaurant Chain Builds Loyalty With Check-In Discounts

Stephanie Miles

Case Study: Restaurant Chain Builds Loyalty With Check-In Discounts

Scott Wise is the president and CEO of A Pots & Pans Production, a management company that runs seven restaurants in Indiana. He says businesses need to approach online media like they would a cocktail party, and that it’s better to take notes and learn from what other people are saying than to “go in screaming, drinking, and trying to enter everyone’s conversation.”