News & Analysis

Street Fight Daily: Snap Wins With Programmatic AR Ads, How Cousins Subs Keeps It Local

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Programmatic AR Ads Are Gaining Traction… Whole Foods Will Give Amazon Prime Customers 10% Off on Sale Items… Another Ad Tech Firm Reduces European Operations Ahead of GDPR…

News & Analysis

Dstillery and Captivate Partner to Go Beyond Location-Based Targeting

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Audience targeting is getting smarter, and reaching new customers ideal for a given brand’s campaign is getting more feasible thanks to a partnership between location-based digital video network Captivate and marketing intelligence firm Dstillery.

News & Analysis

Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…

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News & Analysis

Adsquare Leverages Quality Guarantee to Boost Marketer Confidence

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The mobile data exchange adsquare believes it has finally cracked the code on data accuracy with a new product that aggregates first-party data from publishers and combines it with validated third-party data from the company’s own exchange.

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Foreshadowing Future of Food Delivery, Delivery.com Launches Product for Workplace Orders

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The team at delivery.com believes there are still holes in the workplace food ordering market waiting to be filled. Its attempt to meet those needs is debuting this morning, as the company adds new group ordering functionality to its platform.

News & Analysis

Street Fight Daily: Amazon Cuts Out Google Shopping Ads, Advertisers Question Facebook ROI

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Stops Buying Prized Shopping Ads on Google… Facebook’s Big Threat Isn’t Cambridge Analytica — It’s Advertisers Questioning ROI… Google’s DoubleClick Ad ID Change Presents Challenges and Opportunity for Attribution Vendors…

News & Analysis

Street Culture: dataPlor Strives for Transparency in Every Facet of Its Business

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There’s a phrase dataPlor CEO and founder Geoff Michener uses so frequently and quickly that it almost sounds rehearsed: open, direct, transparent communication. 

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Street Fight Daily: Duopoly Accounts for 90% of Digital Ad Growth, TV’s Attribution Problem

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Digital Ad Market Grows to $88 Billion, With Google and Facebook Contributing 90% of Growth… TV Has an Attribution Problem… GDPR Scrambling Has Spawned a Slew of ‘Charlatans’…

News & Analysis

How Innovation Is Reshaping the Digital Loyalty Market

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While the number of loyalty program members continues to grow, data from the loyalty, customer engagement, and data analytics firm COLLOQUY indicates the market has slowed. However, a temporary slowdown in membership growth may be setting the stage for the next big innovation.

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Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..

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Report from RhythmOne Illuminates Efficacy of Influencer Marketing

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A recent report aggregating RhythmOne campaign data showed that advertisers who used influencer marketing campaigns in 2017 saw $12.30 in earned media value for every dollar spent.

TripleLift Partners with White Ops to Fight Ad Fraud
News & Analysis

TripleLift Partners with White Ops to Fight Ad Fraud

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Native advertising platform TripleLift announced last week that it is partnering with White Ops to prevent fraudulent traffic on its platform. The move marks the first time a native exchange has offered pre-bid fraud prevention across its entire inventory.

News & Analysis

Street Fight Daily: Google Steps Up Recommendations in Maps, Walmart Acquires Flipkart

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Goes Far Beyond Directions… Challenging Amazon Abroad, Walmart Buys Flipkart… Apple Is Removing Apps That Share User Locations With Third Parties Without Explicit Consent…

News & Analysis

Advertisers Clamor for Enhanced Audience Segmentation to Improve Targeting

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Sixty-two percent of advertisers, publishers, and tech developers in a recently released survey said they want better audience segmentation to support ad targeting, and 54% want the ability to map customer behavior across different channels.

News & Analysis

Street Fight Daily: Brands Demand Video Strategies, Scandal Doesn’t Affect Facebook Use

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Selling to Multi-Location Brands: Streaming Video Is On the Rise… Poll: Three-Quarters Facebook Users as Active or More Since Scandal… Volvo Cars to Come With Google Assistant, Maps Built In…

News & Analysis

SMB Index: Local Stocks See Solid Gains in April

by Shubham Datta Share this  
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April marked another volatile month in the public markets. But it was a relatively strong month for local stocks, as the SurePath SMB Index was up 2.8% in April, topping all major indices.

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Street Fight Daily: How Agencies Can Adapt to SEO Market Changes, Amazon Preps Alexa for Brands

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Bifurcation of the Local SEO Services Market… Amazon Is Finally Cashing in on Alexa… Facebook Weighs Ad-Free Subscription Model…

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Raise Report: BigCommerce, Poq, SoundHound Secure New Funding

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Uberflip, Cera, Pusher, and Rocketrip.

News & Analysis

Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses

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A survey by Netsertive found that 72% percent of consumers use online reviews to evaluate local businesses and eight-in-10 always research big items online before making their purchases in-store.

News & Analysis

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Quietly Launches Payments for Commerce… Augmented Reality Heading to 3 Billion Devices, $85 Billion in Revenue… Yelp’s Chad Richard on the ‘Decentralization’ of Reservations…

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