Tom Grubisich | Street Fight - Part 2

Will the ‘Sustained Outrage’ of One W. Virginia Newspaper Survive Auction Block’s Hammer?

Tom Grubisich

Will the ‘Sustained Outrage’ of One W. Virginia Newspaper Survive Auction Block’s Hammer?

The biggest heartbreaker is what happens to those families whose long-held newspapers were dedicated to publishing all the news without fear or favor. This is the story of one of those families, the Chiltons, and their paper, the Charleston (W.Va.) Gazette-Mail, which the Chiltons owned for 111 years.

How Publishers Can Survive Facebook Churn: Top Expert Weighs In — Part II

Tom Grubisich

How Publishers Can Survive Facebook Churn: Top Expert Weighs In — Part II

“The smaller scale might be an advantage when it comes to trust,” Grzegorz Piechota told Tom Grubisich. “Local publishers can offer services Facebook will never be able to provide at a global scale such as checking all the facts, verifying all the ads, or providing a 100% guarantee of brand-safe context.”

From DNAinfo’s Ashes, Three News Vets Are Launching Their Phoenix in Chicago

Tom Grubisich

From DNAinfo’s Ashes, Three News Vets Are Launching Their Phoenix in Chicago

The site’s non-billionaire founders aim to succeed with a radically different revenue strategy from their DNAinfo alma mater — their plan for domination does not include advertising. In this Q & A, director of strategy Jen Sabella tells how she and her partners are mapping a new way to make local news work.

Dr. Soon-Shiong and His New ‘Patient,’ the L.A. Times: Will His Rx Be ‘Local’?

Tom Grubisich

Dr. Soon-Shiong and His New ‘Patient,’ the L.A. Times: Will His Rx Be ‘Local’?

My hunch is that Patrick Soon-Shiong will find that applying advanced technology to local news is not as challenging as conquering cancer, especially if he listens to what Angelinos say is their biggest concern by a wide margin – getting from their home to work or other day-to-day destinations.

Out of Its Rocky Recent Past, Philly.com Seeks to Be ‘Indispensable’

Tom Grubisich

Out of Its Rocky Recent Past, Philly.com Seeks to Be ‘Indispensable’

Philadelphia Media Network is building its future around a reorganized and united news operation that aims to produce more engaging editorial content with fewer editors and reporters and sell the package to readers of Philly.com for $2.99 a week after 10 free views. We recently caught up with PMN Editor and VP Gabriel Escobar to discuss this strategy.

Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites

Tom Grubisich

Facebook Brings Users to Local Sites — But the Rest Is Up to the Sites

The verdict is in: local news publishers do need Facebook, Google and other giant distribution platforms. But only to get the first part of the job done. Whether you’re a self-funded entrepreneurial pure-play publisher or a corporate chain of daily newspapers, you can’t, on your own, generate all the traffic that the platforms deliver to your site.

LMA Goes Small to Spread Disruptive Ideas Among Local Publishers

Tom Grubisich

LMA Goes Small to Spread Disruptive Ideas Among Local Publishers

A recent Innovation Mission to San Francisco/Silicon Valley drew 13 senior executives in the news business (newspapers, TV, radio and research and development). It was built around three themes: audience engagement, platform strategies and using human-centered “design thinking” to solve thorny problems that bedevil most news providers.