Street Fight’s 10 Most Popular Stories From 2016

In the local space, 2016 brought both consolidation and renewal. Major players were acquired, while other companies experimented with innovations in bots and AI, VR/AR and a new generation of voice search. Here’s a look back at the top Street Fight stories (at least in terms of traffic) this year.

Street Fight Staff and Friends Predict 2017’s Top Stories (Part Two)

As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they think will be the biggest story (or stories) in local in 2017.

Street Fight Staff and Friends Predict 2017’s Top Stories (Part One)

As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they think will be the biggest story (or stories) in local in 2017. We’ll be running their outlooks in two installments, the first today and the second tomorrow.

Foursquare Data Shows Shopping Patterns for Star Wars Fans and Trekkies

Marking the release of the new Star Wars movie, Rogue One, today, Foursquare has put together an interesting infographic analyzing data from people who checked into Star Wars: The Force Awakens and Star Trek Beyond.

Starbucks, Poster Child for Geotargeting, Nearly Loses Battle for Local Presence to Dunkin’ Donuts

Sponsored Content: Starbucks is well-known for its digital efforts in other areas: loyalty, check-out, mobile targeting, and push messaging within geofences. But the brand’s attempts at connecting with local customers dragged its Brandscore down.

Local Visionary Awards Finalists Announced

Over 175 entries were received in the Local Visionary Awards, and 35 companies have emerged as finalists, on their way to the awards ceremony, to take place at Street Fight Summit 2016 on Oct. 25th in New York City. The caliber of the entrants across the board was remarked upon by the judges, who delivered close results for the top half of the entrants…

HomeAdvisor CEO’s Top 7 Reasons Why You Shouldn’t Get Into the Home Services Market

HomeAdvisor CEO Chris Terrill has been helping people find, furnish, decorate, organize and fix their homes since 2011. Before that, he helped people find mates, watch movies at home, and manage their weight. On Oct. 25th in NYC, he’ll take the stage at Street Fight Summit.

Join Top Thinkers — Get Your Ticket Now!

Street Fight Summit explores the dynamic innovation taking place in the way businesses market to, transact with, and stay connected to consumers at the local level. Get your ticket now and join thousands of innovators and influencers in local who have experienced Street Fight Summit! Click for tickets, topics, speakers, sponsors, & more!

After the Brand Battle: The Final Score

The nine Brand Battles demonstrated true commitment to local branding by nearly all of the companies that competed – but fights over best data quality, superior customer engagement and reviews were intense, and the scores were close. Out of the five areas where Brandify collected data, the point of attack in local SEO and advertising proved that a clear strategy equals clear winners…

New Data Shows National Marketers Want to Place Dollars in Local Media

National marketers care an awful lot about local media, and they put stock in some of the traditional channels such as radio and print, but they’re shifting dollars and interest toward digital innovations. Local media have a big opportunity to leverage their local context and relationships, and lead national marketers into digital waters. In other words, they can take the dollars for local media, plus capture the continued expansion of budget for online initiatives…

Street Fight Daily: YP Names New CEO, Uber Offers Self-Driving Car Rides for Free

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ex-Cox Exec Jared Rowe Named YP CEO… Travis Kalanick on Uber’s Bet on Self-Driving Cars: ‘I Can’t Be Wrong’… The New York Times Shutters NYT Now App…

Street Fight Daily: Gannett Ups Offer for Tronc, QSRs Boost Business with Mobile

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Sweetens Bid for Chicago Tribune Parent Tronc… Quick-Serve Restaurants Use Mobile to Boost Order Value… Why Local Auto Dealers Are Steering Marketing Budgets To Digital…

Street Fight Daily: Ford’s Ride-Hail Ambitions, Yik Yak Shifts Focus to Local Connections

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ford Plans to Have a Full Fleet of Autonomous Cars Operating in a Ride-Hail Service by 2021… Yik Yak Yearns to Be Local, Not Just Anonymous… Retailers Should Perfect In-Store Pickup or Not Offer It At All…

Sponsored Report: Optimizing Local Presence for Mobile Search

This free report looks puts a focus on key areas that will give marketers an edge: mobile-optimized websites; mobile-optimized SEO; and an attention to basic name/address/phone number information, particularly as it pertains to those “near me” searches. The report also features actionable takeaways with a “7 Strategies for Local Search Success” tip sheet…

Street Fight Daily: Snapchat Will Acquire Vurb, Local Sites Fill Traditional News Void

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat is Acquiring Mobile Search App Vurb for Over $110 Million… As Legacy News Organizations Cut Back, Local Sites Are Cropping Up to Fill the Void… Omnichannel May Never Catch On, But It’s the Next Big Thing for Local…

Street Fight Daily: Facebook News Feed Changes Barely Alter Traffic, On-Demand Startups Falling Short

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Friends-and-Family News Feed Change Doesn’t Seem to be Hurting Publisher Traffic… Omnicom Wins Massive $3 Billion AT&T Ad Account… Postmates Has Failed to Make Uber-for-Anything Cheap…

Street Fight Daily: Brands Using Apps to Drive Revenue, Facebook Tweaks News Feed (Again)

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Three Brands Use Apps to Drive Loyalty and Revenue… Facebook Tweaks News Feed to Favor ‘Personally Informative’ Stories… How AMP Will Affect the Wider Web…

Street Fight Daily: Restaurants Eager for New Tech, P&G’s Facebook Experiment

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Yelp Plans to Consolidate Mobile Gains and Reach $1B in Revenue… Restaurants Would Implement Predictive Ordering, Drones if Available… Why P&G Decided Facebook Ad Targeting Often Isn’t Worth the Money…

Street Fight Daily: Amazon’s Drone Program, Location and Mobile Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Future of Retail Delivery: Amazon’s Drone Program… Mobile Programmatic Ad Growth Propelled By Geotargeting… Facebook Combats Ad Blocking By Giving Users Control Over What They See…

Street Fight Daily: Lyft Adds Multi-Stop Feature, Search Attribution Elusive for SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Lyft Riders Can Now Add More Than One Stop to Their Routes… Moz Targets Duplicate Listings with Revamped Dashboard for Businesses… Most Retailers Offer Mobile Coupons, Payments, But Implementation Not Always Easy…