Vibenomics Survey: Retail Shoppers Prioritizing Price Above All Else
Tradition, loyalty, and nostalgia have long been hallmarks of holiday shopping. Until now. According to a survey by the audio OOH advertising firm Vibenomics, inflation-weary consumers are prioritizing price above all else in holiday shopping this year. Surveying more than 1,000 consumers, the new Vibenomics survey found that 59% of shoppers plan to look for […]
Marketers Are Changing How They Think About OOH — Here’s Why
Location data is increasingly being used to help retailers target outdoor ads to specific groups of consumers, while the ability to combine artificial intelligence with advanced techniques like travel pattern analysis is giving brands an even better understanding of customer routes.
Study: Multi-Location Businesses Underestimate Power of Local Digital Strategy
Marketing technology has changed the way consumers find, choose, and return to businesses. While the majority of multi-location businesses have successfully implemented broad strategies to be discovered by consumers, research shows many are failing to fully leverage the latest tools for local discovery, engagement, and conversion.
Survey: 59% of Retailers and Restaurant Chains Plan to Increase Investment in Location Tech
The group found an industry on the precipice of major change. While most restaurant chains and retailers aren’t currently leveraging location data enterprise-wide, the survey found that executives are increasing their investments in location technology and expect to see the benefits of those efforts within months.
Thanx Expands Access to Enterprise-Grade Loyalty Programs
Bespoke loyalty programs used to be reserved for the largest national brands. Restaurant chains like Pizza Hut, Chili’s, and Starbucks generated massive success as some of the first players in the industry to let customers earn and redeem rewards from their mobile phones. Now, the loyalty, CRM, and guest engagement platform Thanx is looking to bring those same high-end features to the broader business market.
