How to Leverage Mobility Data to Bring Consumers Back In-Store
Rising inflation is changing the way consumers shop and decreasing the number of trips people make to brick-and-mortar stores. While the change in behavior could be a stumbling block for some specialty retailers, it’s also providing brands with an opportunity to more effectively leverage mobility data to target consumers in ways that weren’t possible prior to the pandemic.
Brand Advertisers Hunting for Safe Spaces to Access Audience Targeting Information
In the privacy-first era we now find ourselves in, brand advertisers are on the hunt for safe spaces to access audience targeting information. Data clean rooms should be an obvious solution for this — providing brands with secure environments to connect distributed data across multiple platforms and parties. In reality, though, data safe rooms are often under-utilized. In fact, according to research from Habu, more than half of marketing professionals say they have never used one.
Yahoo Partners with Lowe’s to Power Off-Site Media Experiences for Advertisers
Yahoo announced that it has partnered with Lowe’s to power off-site media experiences for Lowe’s roster of brand advertisers. The deal positions Yahoo as the technology backbone for Lowe’s One Roof Media Network, enabling all off-site media buying and ad inventory not on Lowes.com or the Lowe’s mobile app.
5 Tools for Fake Review Detection
Consumer reviews matter now more than ever, but fake online reviews are at an all-time high. The issue has prompted FTC action as well as new guidelines for retailers that solicit online reviews. While most people can’t spot inauthentic reviews, 67% of consumers say they are concerned about review fraud.
Retailers Tackle Excess Inventory with Demand Planning Tools
The scramble to move excess summer inventory ahead of the holiday shopping season is forcing retailers to take a second look at new technology designed to help companies determine how much to discount or raise pricing to maximize profitability. At o9 Solutions, an enterprise AI software platform provider, retail clients are increasingly seeking out demand planning tools to help with demand sensing and inventory visibility.
Brands Test Both Luxury and Accessible Metaverse Marketing Campaigns
Luxury fashion brands like Gucci and sports retailers like Nike are selling digital versions of popular real-world products for thousands of dollars in the metaverse, and the fast-fashion retailer Forever 21 is selling products in Roblox that cost less than $1 each. The high/low approach is just one of many being tested by big name brands.
5 Digital Asset Management Tools for Multi-Location Brands
For multi-location brands with hundreds of store locations controlled by individual managers, digital asset management is about reducing risk.