6 Platforms Merchants Can Use for Real-Time Customer Interaction
New customer interaction solutions are using mobile and location technology for enhanced customer experiences. In many cases, these hyperlocal tools give business owners a way to interact with customers in real-time and resolve problems before complaints start showing up online. Here are six of them…
5 Keys to Small Business Success From 2014
Given all the hyperlocal solutions aimed at small businesses, it’s no wonder merchants took a varied approach in 2014. Over the past year, merchants have become savvier about online marketing solutions, and as a result, many are now willing to try platforms they would not have been comfortable using in previous years…
6 Networking Platforms for Local Merchants
In an effort to provide small business owners with a place to form bonds and the types of relationships that lead to cross-promotions and improved local sales, new hyperlocal platforms are being developed where independent entrepreneurs can connect online. Here are six social networking platforms for local merchants…
5 Strategies for Leveraging Digital Circulars
Making the migration from print to digital circulars is easier said than done, and many retailers are still left with questions over how best to take advantage of hyperlocal technology in this arena. Here are five strategies for how retailers can leverage digital circulars to their full advantage, during the upcoming holiday season and beyond…
5 Hyperlocal Platforms With Acquisition-Based Pricing
Local merchants are looking for immediate results with their hyperlocal marketing programs, and most aren’t willing to pay up front for the online clicks of a customer who may or may not actually show up. As vendors search for better ways to serve the small business market, the focus is shifting away from website clicks, and toward customer acquisition…
6 Tools SMBs Can Use to Push Mobile Ads
By streamlining the creative and logistical components typically associated with mobile marketing campaigns, vendors are giving small businesses a way to expand their reach and modernize their advertising practices without increasing costs. Here are six solutions SMBs can use to push ads to mobile users…
5 Geo-Location Tools for Social Media Posts
As social media usage takes off among SMBs, geo-location is an increasingly relevant topic. When businesses listen primarily to the opinions of consumers in their direct marketing areas, they’re better able to streamline their listening strategies and optimize their social media marketing programs. Here are five tools that businesses can use to geo-target their social media strategies…
5 Local Marketplaces for Housecleaners
Marketplaces aimed at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution (led by AOL co-founder Steve Case and Groupon chairman Ted Leonisis), Google Ventures, and Redpoint Ventures. Here are […]
7 Strategies for Using Mobile to Drive In-Store Sales
Mobile commerce is driving nearly $40 billion worth of sales for retailers today, with 84% of consumers now using their devices before or during real world shopping trips. Here are seven strategies that retailers of all sizes should consider as they begin using mobile to drive purchases…
6 Group Dining Programs for Neighbors
Airbnb users are sharing their homes with strangers, Lyft drivers are sharing their cars with strangers, and now a handful of group dining programs have people inviting virtual strangers inside their kitchens. These hyperlocal marketplaces offer a win/win proposition for people who are interested in getting to know their neighbors while making extra money on the side…
7 Ways Loyalty Programs Can Increase Social Media Exposure
More than one-in-three small businesses now has a loyalty program in place, but that doesn’t mean that local merchants are always taking full advantage of the benefits that these hyperlocal marketing platforms can provide. Here are seven ways that businesses can use existing digital loyalty programs to help increase reach on social networks…
6 Strategies for Creating an Effective Email Newsletter
Crafting the perfect email newsletter is both an art and a science, however there are simple things that business owners can do to ensure that the digital messages they send out aren’t being overlooked or discarded. Here are six strategies that small business owners should utilize when putting together their email marketing campaigns…
6 Ways to Use Location Analytics Data in Retail Design
Hyperlocal vendors are changing the way the in-store shopping experience looks and feels, providing retailers of all sizes with the answers to questions like where customers are going in their stores, which promotions or displays are attracting the most attention, and which departments are being bypassed altogether…
Case Study: QSR Chain Drives Revenue With Hyperlocal Tools
When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he’s looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform…”