6 Strategies for Segmenting Website Visitors for Real-Time Personalization
Marketing strategies like real-time website personalization have gone mainstream. But marketers still need help understanding the best ways to segment website visitors to get the most out of their personalization efforts. Here are six strategies from three top industry experts that detail how to segment site visitors for real-time personalization.
5 Tools for Measuring Social Marketing Results
Social media has become an essential part of the local marketer’s playbook. But with so many platforms and networks to choose from, and so many metrics to measure, it’s challenging for small business owners to know what they’re getting in return for their budgets. Here are six platforms with advanced tools for measuring results on social spending.
Case Study: Virginia Plumber Records Calls for Improved Customer Service
Social media, search engines, and local review sites can all generate attention for businesses in the home services industry, but when it comes to actually making sales and closing deals, nothing beats the effectiveness of a good old-fashioned telephone call. “Listening to how my associates communicate with clients is important,” says All Plumbing’s Kabir Shafi.
7 Tools SMBs Can Use to Track Leads
When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. Here are seven options, each for a different type of business or marketing scenario.
6 Platforms for On-Demand Doctor House Calls
Using location-based mobile technology, vendors are modernizing the concept of physician house calls. For a price, consumers in most metropolitan areas can order up a doctor just like they would a pizza. Here are six platforms that consumers can use to bring healthcare providers to their doorsteps.
6 Reasons Why Beacon Programs Fail
Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices. Here are few common pitfalls and tips on how to avoid them.
