6 Local Directories Every VSB Should Be On
Consumers are increasingly going online to research local services and products, but for very small businesses (VSBs), this trend is becoming a problem. Fifty-nine percent of VSBs still don’t have websites, with owners often citing perceived cost and lack of technical expertise as reasons why they haven’t made their way online. For business owners who […]
5 Hyperlocal Q&A Services That Connect Merchants to Customers
Most merchants think they’re reaching a targeted demographic when they advertise on neighborhood blogs or run geofencing campaigns, but a new type of hyperlocal marketing platform is taking consumer targeting one step further and giving merchants an organic way to connect with consumers who are primed and ready to convert.
Case Study: Washington Retailer Drives Sales with Localized Campaigns
“Our goal is to concentrate on how we can engage better through mobile and video — quality content that people want to engage with is the measuring stick,” says Jordan Roorda. “It’s a complete change with how ‘success’ is measured, it’s like giving a thoughtful present, not a gift card.”
8 Branding Strategies for Hyperlocal Vendors
A strong brand strategy is the foundation of a winning launch, even though developing the strategy can increase the time it takes to get a new product to market. Here are eight brand development strategies for hyperlocal vendors, from founders and executives who’ve been in the trenches themselves.
Case Study: Timberland Empowers Local Retailers with Branded Content
“We know that our local retailers are the best way to engage and influence consumers,” says Frank Hwang, Timberland’s senior manager for digital and paid media. The company works with local retailers to provide product storytelling and brand lifestyle content for their digital and social media channels.
7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns
Hyperlocal vendors are increasingly marketing their high-tech loyalty programs at small and mid-size businesses, with easier ways for business owners to deliver loyalty rewards based on data captured through the point-of-sale. Here are seven ways merchants can use purchasing behaviors to offer more relevant rewards.
Case Study: Using Digital Coupons to Generate Calls
In today’s competitive landscape, digital marketing firms are honing their sales pitches and investing in innovative new technologies to stand out from the pack. But when Don Fuller’s Appliance Repair co-owner Lisa Fuller evaluates a vendor, she looks at something that’s harder to quantify — sincerity.
Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects
“Marketing for law firms generally is something that not even 20 years ago was considered somewhat taboo,” Mike Mellor says. “The folks in law firms have had some catching up to do in regards to driving cultural change and getting attorneys comfortable with the concept of marketing and new business development.”
9 Killer Location Features for Retailer Mobile Apps
Retail apps have a reputation for being bulky and unnecessary, and for taking up space on consumers’ phones without delivering enough benefit. Going forward, the key for retailers looking to gain traction with their branded mobile apps will be integration with more location-based components.
5 Online-to-Offline Attribution Tools for Merchants
Seventy-nine percent of consumers say they research prices online before making purchases in person. Without the ability to identify which digital channels are most effective, merchants have no opportunity to optimize their strategies or understand the growth opportunities within online channels.
Case Study: Chicago Photographer Generates Leads with Paid Search Campaigns
As the digital marketing manager for Christine Waller Photography, a small photography business based in Chicago, Illinois, Conor Keenan uses many sources of traffic to generate leads. His monthly search budget runs between $250 and $500, depending on the services he’s focusing on that month.