Using LevelUp To Build Brand Loyalty

Forget the paper punch cards and plastic key fobs that most people associate with small business rewards programs. In an effort to grab the attention of customers and promote true brand loyalty, today’s SMBs are looking for digital alternatives. LevelUp, the mobile-payments-meets-loyalty program, has quickly become the frontrunner in this race…

Case Study: Food Truck Says Single Deal Campaign Saturated Market

Kate Carrara, owner of Buttercream, a cupcake truck in Philadelphia, tapped into the daily deals craze in 2011 with campaigns through both Groupon and LivingSocial — which she’ll never do again. “I think I’ve saturated the market with it. I did it solely for the marketing,” she says, pointing to the 9,000 Twitter followers accumulated after the Groupon deal. Since then, she’s also used Xipwire and LevelUp to combine hyperlocal marketing and commerce, two experiments with open outcomes…

Case Study: Boston Salon Uses Privy For Targeted Deals

At Pure Hair Design in Boston, co-owner Jenny Kisiel says twentysomethings, her target market, have come to expect huge bargains, thanks to daily deals. In an effort to attract this market while retaining strong sales margins, she has turned to Privy, a hyperlocal deal platform that businesses can use to create customized promotions that run on […]

7 Customer Loyalty Options for Merchants and Brands

These hyperlocal solutions provide all the benefits of traditional loyalty programs, without requiring local merchants to handle the management and configuration of complicated systems. Rather than relying on punch cards and key-fobs, most of these programs almost universally rely on a device that 44% of Americans have already — the smartphone. Here are seven examples of platforms that can help businesses improve customer retention and promote loyalty.

Case Study: Golf Center’s ‘Grizzly’ Check-Ins Build Loyalty

At TopGolf, a golf entertainment facility with locations in Virginia, Illinois, and Texas, regional marketing director Scott McMahon says he was able to boost the number of Foursquare check-ins in 2011 by creating a “Grizzly” special that tied in with the company’s “Fun Doesn’t Hibernate” marketing campaign…

6 White-Label Deal Platforms for Publishers

Launching a branded deals program gives publishers an additional stream of revenue in a notoriously difficult advertising market, potentially increasing a media company’s annual advertising revenue anywhere from 15% to 30%. These programs also give community newspapers, hyperlocal blogs, television stations, and radio stations a way to capitalize on the trust and authority they’ve developed with their audiences over the years.

7 Hyperlocal Tools to Increase Business During Off-Peak Times

A number of hyperlocal platforms aim to help companies keep the business moving with real-time deals and offers targeted to potential customers in the immediate vicinity. By offering limited-time promotions during off-peak periods, small businesses get new customers through the door without displacing faithful regulars. Here are seven platforms that can help drive business during off-peak times…

Case Study: Sandwich Chain Becomes a Believer in the End of the Wallet

Mobile payments and loyalty program LevelUp provides Sebastians restaurant owner Mike Conley with far more customer information — like return rates and lifetime spending histories — than he could have ever gotten from a punch-card system. More than 2,200 customers are now using LevelUp to pay at his restaurant and Conley says customers who use the platform spend more per visit…

Case Study: Using Deal Sites To Fill Rooms At Off-Peak Times

Companies in the travel and tourism industry have been quick to jump on the daily deals bandwagon in an effort to boost occupancy rates in a sluggish economy. The revenue manager at Charlestowne Hotels says he’s contacted by deal companies all the time, and that he chooses which businesses to work with based on how much they’re willing to negotiate…

8 Scheduling Tools For Managing Deal Customers

When running a daily deal, some merchants can expect hundreds — if not thousands — of calls and emails from new clients. In an effort to combat this problem and free up phone lines, a number of vendors offer online scheduling tools that reduce the heavy lifting for small business owners. Here are eight popular scheduling systems being used by SMBs to properly manage the influx of deal customers.

Case Study: Boutique Uses Foursquare for Broader Customer Demos

At Dragonfly Shops & Gardens in Orange, California, owner Beth Davidson is always on the lookout for low-cost ways to get the word out about her boutique. In the last few years, she’s found that hyperlocal platforms offer a much better ROI than print advertising…

4 Ways Hyperlocal Vendors Are Helping Merchants Run Efficient Campaigns

In addition to battling it out over features and functionality, more and more platforms and services are upping their game in the way they work one-on-one with merchants. Here are a handful of the ways hyperlocal companies have begun providing support and information to help businesses run more successful deals…

Case Study: A Michigan Yoga Studio’s Tips For Managing Deal Customers

When Eric Paskel ran his first Groupon promotion in January 2011, he knew it was going to be big. What he hadn’t expected, however, was to get hit with 3,000 new clients by 11 a.m. on the day his deal premiered. In the year since then, the owner of Yoga Shelter has sold approximately 15,000 daily deal coupons. But no longer with Groupon…

6 CRM Tools for Better Daily Deal Customer Retention

Merchants who go into their promotions with systems in place to manage and track the influx of new customers report significantly higher levels of satisfaction. Here are six popular CRM tools that can help track redemptions, collect email addresses, analyze revenue data, and drive repeat sales long after their promotions have ended.

Case Study: Delaware Coffee Shop Sees 50% Return for Daily Deal Customers

At The Java House Café in Middletown, Del., (pop. 18,871), Cleo Clarke has run promotions with a couple of daily deals sites. She’s managed to turn 50% of those group coupon buyers into repeat customers. Clarke is now exploring Foursquare as a way to tap into her tech-savvy customer base — 90% of whom currently use smartphones…

Case Study: Southwest Airlines’ Time Limits on LBS

Platforms like Foursquare and Facebook haven’t had any trouble attracting attention from national brands, but what’s the secret to attracting interest from these brands in lesser-known start-ups? According to Southwest Airlines emerging media specialist Christi McNeill, it all comes down to persistence, innovation, and a little bit of hand-holding…

Case Study: Deals Earns Restaurant 30% Repeat Business and $120,000

In Winnetka, Illinois, chef Michael Lachowicz has strong opinions on what it takes to run successful daily deal promotions. Lachowicz has run six Groupon deals at his establishment, Restaurant Michael, resulting in more than 5,000 coupons sold and $120,000 in revenue generated in the last two years. He estimates that 30% of coupon buyers have returned after their vouchers were redeemed, and says he’s negotiated a deal with Groupon to get 90% of his payouts just two days after his deals end.

Case Study: CKE’s Own Check-In App Lends Accountability and Control

How does a restaurant group with 3,000 locations spread across 43 states manage a robust location-based rewards program without sacrificing functionality or flexibility? For Brad Rosenberg, manager of digital strategy and marketing for CKE Restaurants — which owns the Carl’s Jr. and Hardee’s fast-food chains — the answer was to build a mobile app that could work across multiple point-of-sale systems and still provide the accountability that individual franchise owners require…

Case Study: At Choice Hotels, a Check-In Consolidator is Key

For nearly a year, Choice Hotels has been running a special offer that rewards members of its Choice Privileges program with 50 extra points each time they check-in on Foursquare, Facebook, or Gowalla at more than 1,500 participating properties. By partnering with Topguest, Choice has been able to use LBS to build customer engagement without worrying about managing the infrastructure that a large-scale program requires…