7 Mobile Ad Networks for Local Publishers

The biggest question for local publishers today isn’t whether they should run mobile advertising, but which networks they should use. Here are seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps…

Case Study: Yoga Chain Ups Revenue With Perkville Loyalty Program

At Charm City Yoga, a chain of six yoga studios in the Baltimore area, co-owner Chris Blades says he brings in $2,000 extra each month because of his loyalty program, which rewards frequent customers and sends automated reminders to clients who haven’t come back after 30 or 60 days…

6 Location-Based Marketing Strategies for Small Business Owners

Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…

Case Study: Jenn-Air Connects With Luxury Consumers Via Mobile App

As vice president of marketing for Jenn-Air, Brian Maynard oversaw the development of a mobile application that uses GPS technology to help high-end consumers connect with retailers offering Jenn-Air products in their local areas…

Five 360-Degree Marketing Platforms for SMBs

One way that SMBs can cut down on the time they spend creating and managing their hyperlocal marketing campaigns is by signing up for a 360-degree platform that brings many of the most popular digital marketing tools under one roof. Here are five comprehensive platforms that small businesses can use to streamline their online marketing efforts…

Case Study: Target Encourages Guest Loyalty With Shopkick Partnership

When Target took its partnership with Shopkick nationwide and rolled out the app at its 1,764 stores in May 2012, it became the largest retailer to partner with the mobile loyalty platform to date. While the partnership is still in its infancy, Target communications manager Molly Snyder says store managers are already reporting tremendous feedback and enthusiasm…

6 Tools for Identifying and Rewarding Brand Advocates

Local marketers can’t force customers to talk about their brands online, but they can provide incentives to encourage this type of social sharing. Here are six platforms that businesses can use to identify and reward customers for talking about their products and services on Facebook, Twitter, and Foursquare…

Case Study: Massage Therapist Uses Scheduling to Propel Online Marketing

Massage therapist Lisa Bedoya knew there had to be a better way to schedule client appoints than via email or phone. Since turning to Full Slate late last year, Bedoya has noticed an increase in repeat clients. She attributes this boost in business to the ease with which clients can now make appointments online, as well as the email newsletters and special coupons she sends out…

6 Email Marketing Tools for Hyperlocal Publishers

By sending out email newsletters with links to the most important stories of the day, hyperlocal publishers can help their content go viral and build a loyal readership with low acquisition costs. Here are six email marketing platforms with built-in tools to help online publishers automate the process of creating and publishing daily email newsletters, as well as other important marketing materials…

Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition

Customer engagement will always trump customer acquisition at Groundwork Coffee, an organic coffee roaster with seven outposts in the Southern California area. The company has been able to increase both the frequency of customer visits and the average ticket per visit by partnering with a digital loyalty program called FiveStars…

7 Social Media Strategies for Small Business Owners

Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today…

Case Study: Weather Channel Partners With PlaceIQ for Targeting

Pat McCormack, vice president of mobile sales and strategy at The Weather Channel Companies, talks more about the PlaceIQ partnership and explains how adding locality to the creative of a mobile ad improves user engagement…

7 CMS Platforms for Hyperlocal Publishers

Although many publishers have adapted general-purpose systems like WordPress and Drupal to meet their needs — and others, like Patch and Sacramento Press, have built their own technology platforms from scratch — new CMS platforms are being developed specifically with the needs of local and regional publishers in mind. Here are seven CMS platforms that publishers can use to run local news websites…

Case Study: Salon Attracts Clients With Mobile Site, Loyalty Program

Anne Kelley wasn’t sure that daily deals were the direction she wanted Wet Salon and Studio to go when she began handling the Austin salon’s marketing efforts last year. Rather than work with the traditional deal companies, Kelley opted to focus her digital efforts on creating a mobile website and partnering with Belly to implement a rewards program that encourages loyalty rather than deal-seeking…

6 POS Systems With Loyalty Program Integration

With an increasing number of cloud-based point-of-sale systems now offering their own loyalty tools — and some offering integration with existing rewards programs — merchants have fewer and fewer reasons to pay for separate software systems when managing their small to mid-size businesses. Here are six point-of-sale systems that merchants can use to market their businesses and encourage repeat visits…

Case Study: Bay Area News Group Uses Wave2 for Self-Serve Ads

At the Bay Area News Group, a publisher of small and mid-sized papers around San Francisco, community information manager Elizabeth Naughton says using Wave2 Media’s self-serve platform has given her sales team more “breathing room,” which allows them to spend more time meeting advertisers and making social calls to customers. As a result, Naughton says advertisers have begun running larger ads and BANG has been able to generate more revenue…

#SFSW12: Foursquare’s Luedorf Says Users Still in Focus, Over Revenue

Although the company isn’t planning on charging merchants to use its basic dashboard tools—which provide insight into consumer demographics and trends— Luedorf said Foursquare “isn’t closing the door” on the possibility of charging businesses for its yield management system, more commonly known as specials. The self-serve tool gives businesses a way to drive traffic on slow days by introducing specials targeted at customers who check-in within a certain distance of their establishments.

Geoloqi CEO: ‘Your Phone Is a Remote Control for Reality’

t Street Fight Summit West on Tuesday afternoon Geoloqi co-founder Amber Case described a world in which smartphone users could get their prescriptions filled automatically upon entering their local pharmacies, or be checked-in automatically upon arriving at hotels: “This is about predicting your future experience based on location, using your own data,” Case said…

Topix CEO: To Make Hyperlocal Publishing Profitable ‘Be a Monopoly’

Hyperlocal publishing can actually be a profitable endeavor. That was the main takeaway from a fireside chat with Business Insider contributing editor Owen Thomas and Topix CEO Chris Tolles at Street Fight Summit West on Tuesday. “We are profitable. It took a long, long time,” Tolles said. “Keeping costs down was a big part in that.”

SMB Marketing Platform bzzHive Announces Launch at #SFSW12

CEO Dave Walker announced the launch of his company’s beta site at the Street Fight Summit West in San Francisco on Monday. bzzHive, a web start-up that aims to streamline the marketing process for small businesses and their suppliers, helps marketing services suppliers reach and sell to small businesses.