ARound Uses AR To Bring Live Events to Life
Imagine sitting in a stadium, watching your favorite sports team compete when suddenly the whole place is transformed into an Alaskan wilderness. That actually happened during a Rams game in SoFi Stadium earlier in the fall when ARound created one of its shared experiences. The augmented reality company owned by Stagwell, combines broadcast and mobile […]
Grubhub Uses Donuts To Entice Local Sign-ups
When Grubhub wanted to let people know how its partnership with Amazon will work, it chose to activate in a pop-up event in Pioneer Park section of Chicago last month. Using a 12-foot inflatable donut to attract attention, the event was in support of Grubhub’s Delivery’s Other Half campaign in which Amazon Prime members do […]
Tinuiti’s CMO Tips for 2025
As if Google doesn’t have enough headaches, between the DOJ trial and calls for it to be broken up, now it has to contend with ChatGPT and Perplexity, which could destroy its search business. Those blue links of highlighted text curated on a Google search are becoming an endangered species, according Tinuiti’s Big Bets for […]
What Innovid Brings to the Mediaocean Table
Once the Mediaocean acquisition of Innovid (for upwards of $500 million) goes through, the company will have one tough tech stack. “Being able to manage everything from Meta to TikTok to Snap, to now Reddit, is the latest one,” said Mediaocean CMO Aaron Goldman. Managing ads inside walled gardens is something that Flashtalking does very […]
Raptive Survey: Cleaning Is a Top Holiday Stressor
There is no rest for weary creators during the holiday season, but opportunities for brands abound. Raptive, a media platform that works with enterprise publishers and more than 5,000 creators, conducted a survey recently of more than 300 creators and more than 600 consumers about various topics related to the holiday season. Publishing verticals included […]
Report: Advertisers Must Include Mobile Games in the Media Mix
It looks like the mobile channel is undervalued or at least under-utilized in advertising. Who knew? More specifically, the mobile gaming audience is being overlooked. According to a report by Digital Turbine called, “The Game-Changing Shift Report Series: CPG Edition. Why Brands Need to Consider Mobile Games in Their Media Mix,” ad campaigns miss up […]
Will the Election Affect Holiday Shopping?
Presidential election years tend to boost holiday-season spending, regardless of who wins the most votes, according to Experian plc, a global data analytics and consumer credit reporting company. Experian has released its 2024 Holiday Spending Trends and Insights report, and with it, the launch of contextually-Indexed Audiences. Advertisers can use this new offering to blend […]
Attain’s New App Rewards Healthy Shopping
Attain is a permissioned-commerce data platform that powers real-time purchase measurement and outcome signals for brands. In September, it purchased an app called Merryfield, which enables shoppers to accumulate rewards when they buy healthy products. Actress Zooey Deschanel, best known for the TV series “New Girl” (2011-2018) was a Merryfield co-founder and chief creative officer […]
Seedtag Is Ready for Contextual Advertising’s Renaissance
Brian Danzis is a busy bee. In addition to running Seedtag as President, North America, he’s been on the speaking circuit. Most recently he was at Advertising Week in New York in October, speaking on a panel about CTV and retail media. In September, Danzis appeared at the Cynopsis Big TV Summit on a panel […]
Physical Books Are a Hit with Digital Natives
For all the handwringing about how social media is chipping away at our mental health, digital social platforms are driving at least one type of analog media: physical books. As in the kind, where you flip actual pages by lamp light. No scrolling. No clicking. Just honest-to-God printed words on paper. And the delicious irony […]
Resonate Knows Who the Next President Is
The effects of a dock strike (averted for now) could have been one of those situations that changes the course of a presidential election. In 2016, then FBI Director James Comey investigated Hillary Clinton’s use of her personal email system in her role as Secretary of State. It was a major factor in swinging the […]
Automotive Advertisers Set Sights on CTV
Fresh from releasing its H2 2024 H2 Pharmaceutical and Healthcare Market Report, Mediaocean, an omnichannel ad platform, is out with its H2 2024 Automotive report. While linear TV remains a much cited choice for ad spend because of its ability to raise and spread product awareness, CTV has come on as the new darling channel […]
Pharma, Healthcare Brands Optimistic about Tech and Its Impact on Media Spending
Media spending by big pharma and other healthcare brands is getting better all the time this year. New findings from Mediaocean’s 2024 H2 Pharmaceutical and Healthcare Market Report, based on surveys conducted via Tech Validate in July 2024, say so. The report references data collected from a specific subset of 151 leading pharmaceutical and healthcare […]
Sports Innovation Lab Forms Partnership with Dentsu
Like most reasons for ad-marketing partnerships, it is all about the data. So too with the one just announced between Dentsu and the Sports Innovation Lab (SIL). The goal is for clients of both entities to have specialized access to sports audiences across any publisher or platform. Dentsu is the first holding company to partner […]
AI Powered Yext Social to Boost Brand Local Engagement
Yext has launched Yext Social, which it hopes will establish a new standard in AI-powered local engagement. The tool enables brands to manage local-customer engagement at scale globally. Using personalized content created using data insights, Yext Social connects with customers and manages their experiences and interactions, all on a single platform. Yext has thousands of […]
How Criteo Uses AI for Retail and the Customer Journey
Criteo is a global commerce media platform with one of the largest retail media footprints (200 retailers worldwide, including half of the top-25 in the U.S. and 2,300+ brands). Criteo’s retail media business activates around $1 billion in media spend. Criteo partners with major retailers like Best Buy, Macy’s, Dollar General, travel companies, automotive brands, […]
It’s Beginning to Look a Lot Like…
When Mark Ballard, Director of Research at Tinuiti, first looked at the results of a holiday shopping survey it conducted recently, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard said. “What did surprise me is the degree to which inflation is still top of […]
Survey: CTV Is the Channel to Watch for Advertising Dollars
The shift of advertising budgets from linear TV to CTV reflects the most significant consumer behavior this year, according to a report by Mediaocean, released on August 19. The omnichannel ad-media platform just released its 2024 H2 Market Report that looks at emerging consumer, media, and media-technology trends for the rest of the year, the […]
Seedtag Acquires JustEggs for ANZ Market Entry
When Seedtag acquired supply-side platform Beachfront in June, it did so to deepen its offering in TV and advertising video. One month later, Seedtag, a global leader in contextual advertising, acquired JustEggs to broaden its global footprint with entry into Australia and New Zealand. JustEggs is an Australian-owned creative intelligence business. Dal Gill, Vice President […]
Mobility Data Optimizes Marketing for Retailers Amid New Lunch Trends
The working crowd still eats lunch. They just don’t do so at restaurants and take-out near their offices as much. Instead, they are saving their money to splurge on lunch out and drinks with friends on the weekends. A story on NBC.com went so far as to declare that “the lunch rush is dead,” citing […]