Yext Scout: AI-Powered Search & Competitive Intelligence Agent
Yext officially launched Yext Scout, its new AI-driven search and competitive intelligence agent, designed to help multi-location brands navigate an increasingly complex and fragmented search landscape. With consumers turning to a mix of traditional search engines (Google, Bing) and AI-powered platforms (ChatGPT, Gemini, Perplexity, Grok) to discover businesses, brands must understand where they appear, how […]
Local Businesses: Social-First, Tech-Driven, and Highly Adaptable
In today’s rapidly evolving digital landscape, a new breed of businesses is emerging. These businesses are rewriting the playbook by prioritizing social media, embracing advanced technologies like artificial intelligence (AI), and maintaining agility in the face of uncertainty. Constant Contact’s latest Small Business Now report sheds light on these trends, offering valuable insights for multi-location […]
Kevel Acquires Nexta, Bolsters Retail Media Capabilities
Kevel has acquired Nexta, an automated advertising self-serve platform, to enhance its API-based retail media solutions. This move aligns with Kevel’s vision of empowering retailers to control their own ad platforms, optimizing multi-channel ad investment, and unlocking new revenue streams. The integration of Nexta’s AI-driven ad manager into Kevel’s Retail Media Cloud™ offers retailers a […]
Places Scout Acquired: Yext’s AI-Driven Future
Yext is rapidly redefining digital presence management through a strategic combination of AI-driven automation, competitive intelligence, and omnichannel customer engagement. The company’s latest acquisition of Places Scout, alongside its earlier purchase of Hearsay Systems and the launch of AI Review Generation, solidifies its position as a leader in helping multi-location businesses optimize visibility, outperform competitors, […]
Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies
Understanding consumer movement patterns is key to staying ahead. Foot traffic — the measurement of consumer visits to physical locations—provides critical insights into customer behavior, revealing trends in brand popularity, regional loyalty, and competitive positioning. dataplor, a leader in global location intelligence, has released a foot traffic analysis showcasing how these patterns shape fast-food preferences […]
TikTok & the Future of Social Media Marketing
As the Supreme Court’s Friday decision to uphold the “divest or die” congressional act looms large over TikTok, the app’s fate in the United States remains uncertain. This past weekend marked a whirlwind of developments: the app went dark on Saturday, only to reemerge on Sunday after President Trump announced his intention to issue an […]
Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives
As the January 19th deadline for the US TikTok ban approaches, the marketing world is abuzz with speculation and urgency. With news breaking that TikTok may shut down its app entirely in the US and the Supreme Court’s decision to uphold the proposed ban, brands are left scrambling to adjust their social media strategies. For […]
Kevel and Vantage Partner to Scale Retail Media
Kevel, the leading provider of API-based ad-serving technology, announced it had partnered with Vantage, the Orchestration Layer for Retail Media™, to streamline operations and empower retailers to create high-performing media networks. Kevel is known for its highly customizable ad-serving technology, which allows retailers to build and manage bespoke retail media networks powered by first-party data. […]
Night Market and Keen Join Forces to Transform Marketing for Brand Advertisers
At CES 2025, Night Market, the commerce agency affiliate of Horizon Media, and Keen Decision Systems introduced a strategic partnership designed to tackle pressing challenges in modern marketing. This collaboration brings together Night Market’s NEON platform—an AI-powered retail media and storefront optimization solution—and Keen’s adaptive marketing mix modeling software to deliver a unified, next-generation approach […]
2025 Social Media Playbook: Authenticity, Originality, and Community-Driven Engagement
The era of trend-chasing is over. According to the newly released 2025 Sprout Social Index™, consumers are reshaping their expectations for brand behavior on social media. The verdict? Authenticity, originality, and personalized connections are no longer optional—they’re essential. This shift is more than a passing phase. As Rachael Goulet, Director of Social Media at Sprout […]
LoopMe Acquires Chartboost from Zynga, Driving AI-Powered Brand Advertising
LoopMe, a leader in AI-driven brand advertising, announced the acquisition of Chartboost, a prominent mobile advertising and monetization platform, from Zynga Inc., a subsidiary of Take-Two Interactive Software (NASDAQ: TTWO). This strategic move cements the company’s position in leveraging artificial intelligence to deliver measurable outcomes for brands while expanding its influence in mobile app and […]
CTV Ads Outperform: Streaming Ads More Relevant
The digital advertising landscape is evolving, and Connected TV (CTV) is leading this transformation. A new report from LG Ad Solutions, “The Inclusive Screen: Asian Americans,” highlights how effective streaming ads are in engaging diverse audiences. The study shows that 70% of Asian Americans feel CTV ads are more relevant than traditional TV ads—45% higher […]
Innovation Labs: LG Ad Solutions Unveils New Division for CTV Breakthroughs
LG Ad Solutions has announced the launch of Innovation Labs, a new division focused on advancing technologies in Connected TV (CTV) advertising and content personalization. Led by Chief Technology Officer Dave Rudnick, Innovation Labs will develop breakthrough innovations that deliver hyper-customized viewing experiences, connecting advertisers, content publishers, and audiences. A New Frontier in CTV Advertising […]
LG Ad Solutions Proves Screensaver Ads Drive Brand Engagement
LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has unveiled a new ad format called Native Screensaver Ads. Available on LG Smart TVs, these full-screen ads appear during periods of inactivity across the Home Screen, LG Channels, and the Content Store. By capitalizing on idle screen time, these ads transform what […]
Keen Partners with TapClicks to Simplify Data Collection for Marketers
Keen Decision Systems, a marketing mix SaaS company, recently announced a partnership with TapClicks, to streamline data collection for marketing mix models. This collaboration aims to make it easier for marketers, particularly smaller brands, to gather, organize, and analyze their data efficiently, removing significant challenges in the marketing decision-making process. Addressing a Common Challenge for […]
Spotzer and Adplorer Partner, Ad-Tech Collaborations Continue
In a recent strategic move, Spotzer announced a partnership with Adplorer, integrating Adplorer’s ad-serving technology into SpotzerAds. This collaboration will help Spotzer’s enterprise partners and agencies, by improving ad-serving capabilities, supporting platforms like Google, Microsoft, Meta, and LinkedIn. Adplorer, with over 14 years of experience and €750 million in managed ad spend, complements Spotzer’s extensive […]
Nexxen Partners with Vevo to Expand Programmatic Advertising in CTV
Nexxen, a leader in unified advertising technology with deep expertise in video and Connected TV (CTV), has announced a strategic partnership with Vevo, the world’s largest music video network. This collaboration marks a significant milestone for both companies, as Vevo joins forces with Nexxen’s supply-side platform (SSP) to enhance its programmatic advertising capabilities, particularly across […]
SOCi, Dominating the CoMarketing Cloud Revolution
SOCi, Inc., the CoMarketing Cloud tailored for multi-location enterprises, has reached a significant milestone: $100 million in annual recurring revenue (ARR). This achievement places SOCi among the exclusive ranks of global centaur companies, a status that is seven times rarer than the coveted unicorn status. Unlike unicorns, which are often valued based on speculative projections, […]
Klaviyo Integration: Leveraging Pinterest for Enhanced Social Commerce
Social commerce is growing rapidly, with US retail social-commerce sales projected to hit $80 billion, representing 5% of total US e-commerce by 2025. To stay competitive, brands must offer personalized experiences across various social media platforms. To better support this direction, Klaviyo has expanded its ecosystem of over 350 integrations with the addition of Pinterest. […]
Surveys 2.0: Chatmeter’s AI-Driven Solution for Enhanced Customer Insights
Chatmeter has announced the release of Surveys 2.0, a new solution from its Pulse Ai: Signals platform. This AI-driven tool offers multi-location brands a 360° view of customer insights by continuously analyzing survey data, reviews, and social data in real-time. This looks to be the first time such comprehensive, real-time analysis has been available in […]