Realize by Taboola Boosts Brand ROI with Generative AI
Taboola is seeing rising adoption of Realize, its outcome-driven technology suite launched earlier this year. The company announced that Realize is delivering measurable success for brand advertisers across verticals, while also being enhanced with Generative AI-powered Motion Ads that lift conversion rates by 20% for select advertisers. Advertiser Momentum Across Verticals Realize was designed to […]
NBCUniversal Taps Guideline for Smarter, Data-Driven Advertising
Guideline and NBCUniversal have announced the expansion of their partnership to bolster NBCUniversal’s data-driven strategies across ad sales. The collaboration highlights how major media companies are leaning into predictive analytics to stay competitive in a fragmented advertising marketplace. Navigating a Fragmented Market The advertising ecosystem continues to be reshaped by cross-platform consumption, shifting budgets, and […]
Flamel.ai Expands Suite of AI Tools to Power Franchise Growth
Flamel.ai announced a new suite of product capabilities that bring advanced content creation, cross-platform scheduling, and localized advertising to every customer touchpoint. The updates extend Flamel.ai’s mission to help franchisors scale marketing while maintaining local authenticity and brand consistency. The September product release includes: Social Ad Playbooks — automated Meta campaign templates that franchisors can […]
Universal Ads, Backed by Comcast, Launches AI-Powered Video Generator
Universal Ads, a Comcast-owned advertising platform designed to make television as easy to buy as social media, has launched a new AI-powered video generator that lets advertisers produce broadcast-ready commercials in minutes. The move underscores Comcast’s broader strategy to invest in and modernize the adtech stack, making premium TV advertising accessible to businesses of all […]
LG Ad Solutions Study Confirms CTV’s Audience Edge
Streaming continues to reshape television, but a new report underscores just how central personalization has become to its evolution. LG Ad Solutions, a global leader in advanced advertising for Connected TV (CTV), has released its 2025 Inclusive Screen Report, which explores the TV viewing habits and advertising preferences of diverse U.S. audiences, including Black, Hispanic, […]
Yext Report Confirms AI Search Is Reshaping Brand Discovery
AI tools are no longer experimental — they’re mainstream. According to Yext’s new 2025 AI Search Archetypes report, 62% of consumers globally now trust AI tools to guide their brand decisions, signaling a major behavioral shift in how people search, compare, and commit to brands. The study, conducted in partnership with Researchscape, surveyed over 2,200 […]
Flamel.ai Streamlines Social Ads for Multi-Location Brands
Flamel.ai, a marketing technology platform built for franchise and multi-location businesses, has launched a new set of tools aimed at automating localized social media advertising. The product release marks the company’s latest effort to reduce the operational complexity of managing campaigns across dozens—or even hundreds—of individual markets. The update focuses on helping franchisors plan, launch, […]
Captify and Adalyser Partner to Bring Search Intent Data into TV Ad Targeting
In a move that reflects broader shifts in how advertisers approach TV media buying, Captify and Adalyser have announced a partnership designed to integrate search intent data into premium TV advertising campaigns. The collaboration brings together Captify’s real-time search behavior signals and Adalyser’s ActiveVoice Store, a self-serve platform offering access to major broadcaster inventory such […]
Kevel Launches AI-Powered Kevel Console to Transform Retail Media Campaigns
Retail media continues to evolve rapidly, with growing demands for automation, cross-channel efficiency, and deeper audience personalization. Last week, retail media technology provider Kevel announced the launch of the Kevel Console. This AI-powered, self-service platform is built specifically for retailers, marketplaces, and publishers seeking greater control, speed, and performance from their media networks. Kevel Console […]
Scorpion and Clio Partner to Deliver End-to-End Visibility for Law Firms
In a move to redefine what law firms should expect from their marketing and software solutions, Scorpion, the leader in digital marketing for law firms, and Clio, the most trusted cloud-based legal technology platform, have announced an exclusive strategic partnership. The alliance directly addresses one of the legal industry’s most persistent challenges: connecting marketing investments […]
dataplor Secures $20.5M Series B to Expand Global Location Intelligence
In another milestone for the rapidly evolving location intelligence sector, dataplor has announced a $20.5 million Series B funding round led by F-Prime, with participation from Spark Capital, FFVC, Acronym Venture Capital, Two Lanterns, APA Ventures, dara5, and Alumni Ventures. The investment marks a pivotal moment for the Manhattan Beach-based company as it accelerates the […]
Turning Digital Signage into Responsive Retail Experiences
In a move set to redefine in-store engagement, Spectrio has unveiled Smart Content Triggering, a new suite of capabilities that brings real-time intelligence to digital signage in retail and food service environments. By enabling displays to respond dynamically to real-world inputs—from customer behavior to weather conditions—Spectrio’s platform aims to make physical spaces as personalized and […]
LG Ad Solutions Expands with Amazon Publisher Direct Integration
LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, recently announced a strategic integration with Amazon Publisher Services (APS), further enhancing access to premium inventory on LG Channels — LG’s free, ad-supported streaming service available on all LG Smart TVs. This collaboration makes LG Channels inventory available via Amazon Publisher Direct […]
Yext Scout: AI-Powered Search & Competitive Intelligence Agent
Yext officially launched Yext Scout, its new AI-driven search and competitive intelligence agent, designed to help multi-location brands navigate an increasingly complex and fragmented search landscape. With consumers turning to a mix of traditional search engines (Google, Bing) and AI-powered platforms (ChatGPT, Gemini, Perplexity, Grok) to discover businesses, brands must understand where they appear, how […]
Local Businesses: Social-First, Tech-Driven, and Highly Adaptable
In today’s rapidly evolving digital landscape, a new breed of businesses is emerging. These businesses are rewriting the playbook by prioritizing social media, embracing advanced technologies like artificial intelligence (AI), and maintaining agility in the face of uncertainty. Constant Contact’s latest Small Business Now report sheds light on these trends, offering valuable insights for multi-location […]
Kevel Acquires Nexta, Bolsters Retail Media Capabilities
Kevel has acquired Nexta, an automated advertising self-serve platform, to enhance its API-based retail media solutions. This move aligns with Kevel’s vision of empowering retailers to control their own ad platforms, optimizing multi-channel ad investment, and unlocking new revenue streams. The integration of Nexta’s AI-driven ad manager into Kevel’s Retail Media Cloud™ offers retailers a […]
Places Scout Acquired: Yext’s AI-Driven Future
Yext is rapidly redefining digital presence management through a strategic combination of AI-driven automation, competitive intelligence, and omnichannel customer engagement. The company’s latest acquisition of Places Scout, alongside its earlier purchase of Hearsay Systems and the launch of AI Review Generation, solidifies its position as a leader in helping multi-location businesses optimize visibility, outperform competitors, […]
Unlocking Local Consumer Behavior: Foot Traffic Data Reshaping Fast-Food Strategies
Understanding consumer movement patterns is key to staying ahead. Foot traffic — the measurement of consumer visits to physical locations—provides critical insights into customer behavior, revealing trends in brand popularity, regional loyalty, and competitive positioning. dataplor, a leader in global location intelligence, has released a foot traffic analysis showcasing how these patterns shape fast-food preferences […]
TikTok & the Future of Social Media Marketing
As the Supreme Court’s Friday decision to uphold the “divest or die” congressional act looms large over TikTok, the app’s fate in the United States remains uncertain. This past weekend marked a whirlwind of developments: the app went dark on Saturday, only to reemerge on Sunday after President Trump announced his intention to issue an […]
Navigating the US TikTok Ban: Strategic Insights for CMOs and Agency Executives
As the January 19th deadline for the US TikTok ban approaches, the marketing world is abuzz with speculation and urgency. With news breaking that TikTok may shut down its app entirely in the US and the Supreme Court’s decision to uphold the proposed ban, brands are left scrambling to adjust their social media strategies. For […]