Digital Remedy Takes on the Biggest Pain in Ad Performance

Advertising performance is becoming harder—not easier—to measure, especially for agencies managing campaigns across multiple channels and markets. A new platform from Digital Remedy aims to simplify that complexity, giving marketers a unified view of ad performance across CTV, display, audio, and more—and changing how they understand what actually drives results.

The new Digital Remedy platform, Echo, brings cross-channel performance data into a single, actionable view. The platform is designed to help marketers evaluate how channels work together, understand regional performance differences, and make faster optimization decisions.

David Zapletal, COO at Digital Remedy, spoke with StreetFight about unified measurement reshaping how agencies evaluate ad performance and communicate value to clients.

How does Echo support marketers running hyperlocal or regional campaigns, especially when performance can vary dramatically by market?

Echo was built for market-level decisioning, not just national reporting. For hyperlocal or regional campaigns, that means marketers can compare performance by geography and see how channels influence outcomes within specific markets. Instead of relying on aggregated reporting, teams can identify which channels are creating incremental impact in one region versus another and adjust budgets while campaigns are still running. That kind of visibility matters when performance varies dramatically from market to market. It’s the difference between reporting what happened and knowing what to change.

Can Echo break down cross-channel performance at the DMA or ZIP-code level to help local advertisers understand how channels work together in specific geographies?

Absolutely. Echo brings together data from multiple platforms and allows reporting by DMA and other geographic levels where available. Advertisers can see how channels overlap, whether audiences are being reached too frequently, and how different touchpoints contribute to results within specific markets. That helps local advertisers understand performance in their own region, not just at a national level.

How does Echo unify measurement across both digital and location-based channels in a way that’s actionable for local teams?

Echo brings display, video, CTV, audio, and DOOH into one view — and layers in available signals from search and social — so local teams can see cross-channel performance in one place. Because walled gardens limit full cross-channel visibility, Echo helps put those channels in context alongside programmatic media and real outcomes. The result is faster optimization: smarter budget shifts, less waste, and a media mix that performs better market by market.

Incrementality testing can be resource-intensive. How accessible is Echo’s incrementality capability for mid-sized or regional advertisers with limited budgets?

Echo was designed to remove the friction that usually keeps incrementality out of reach. With buying and measurement in one place, advertisers can run tests without stitching together vendors, data pulls, and custom analysis. For mid-sized and regional brands, that means less overhead and faster answers on what’s driving incremental outcomes.

How does Echo account for cross-device and cross-environment exposure in local campaigns, particularly when consumers move between mobile, CTV, and in-store experiences?

Echo’s Consumer Journey Analytics tracks household-level ad exposures across Display, CTV, Video, Audio, Native, and DOOH for up to 90 days before conversion, revealing the sequence of touchpoints that lead to conversion. For local campaigns, this helps marketers understand how upper-funnel channels like CTV and audio drive conversions that other channels often get credit for.

Combined with measurement solutions like foot-traffic attribution and purchase attribution, Echo ties programmatic exposure to real-world outcomes, so local teams can understand how media influences action across screens and in-store.

What role does first-party data play within Echo, and how can local businesses or franchise systems integrate their CRM or store-level data into the platform?

First-party data is what enables closed-loop measurement in Echo. By unifying advertiser-provided datasets — including CRM and store-level data — within a single measurement framework, local businesses and franchise systems can evaluate ad performance against their real outcomes, not just platform-reported metrics. That leads to more precise attribution, clearer incrementality measurement, and a tighter connection between media investment and business results.

Given the growing skepticism around metrics, how does Echo help agencies more clearly communicate cross-channel value to local clients who may still rely heavily on last-click attribution?

Echo addresses the confidence gap many marketers face by providing a single source of truth for cross-channel performance. Instead of stitching together multiple dashboards, agencies can show how channels overlap, influence one another, and contribute incremental value beyond last-click conversions. That clarity makes client conversations simpler and more transparent – shifting the discussion from “which channel got the click” to “which channels actually drove outcomes.”

With more than 10 DSPs and 200+ data providers integrated, how does Digital Remedy ensure data consistency and transparency, particularly when reporting to advertisers managing multiple regional markets?

Digital Remedy standardizes how data is collected, normalized, and reported across platforms to create a consistent framework for evaluating performance, regardless of source. For advertisers managing multiple markets, this means using the same definitions and benchmarks everywhere, making comparisons clearer and reporting more transparent.

As advertising grows more complex across channels and markets, understanding what actually drives ad performance remains one of the industry’s most persistent challenges.