Realize by Taboola Boosts Brand ROI with Generative AI

Taboola is seeing rising adoption of Realize, its outcome-driven technology suite launched earlier this year. The company announced that Realize is delivering measurable success for brand advertisers across verticals, while also being enhanced with Generative AI-powered Motion Ads that lift conversion rates by 20% for select advertisers.

Advertiser Momentum Across Verticals

Realize was designed to deliver outcomes at scale by leveraging Taboola’s unique supply, first-party data, and AI-driven targeting. The platform simplifies campaign execution, enabling advertisers to run performance-based campaigns across the open web, including premium publishers, OEMs, and apps.

Brands such as Homes.com, Tripadvisor, Philips Home Appliances, NerdWallet, and Motley Fool have already tapped Realize to meet their growth objectives. Since launch, more than 650 advertisers have tested Realize’s display and social features, with many reporting standout results.

For instance, an aviation brand beat its performance goal by 34%, maximizing travel bookings and increasing overall campaign investment with Realize.

Advertiser Endorsements

The growing momentum is underscored by positive feedback from advertisers themselves:

• Homes.com pointed to increased user growth.
  “Working with Realize has been a game-changer for our performance marketing efforts. Their platform and strategic insights have directly translated into a significant increase in our new user activity and allowing us to scale our campaigns effectively,” said Brian Comeau, Homes.com.

• Tripadvisor’s Cruise Critic emphasized funnel-building.
  “The on-site engagement objective is a real game-changer in terms of bringing in new and qualified users to engage with our site and drive them down the funnel,” said Morley Quatroche, Sr. Marketing Manager, Performance & Acquisition.

• Philips Home Appliances highlighted Realize’s precision.
  “Leveraging Realize’s high-intent user targeting, we achieved optimal engagement and conversion rates, making Realize an indispensable part of our media mix,” said its marketing team.

• McClatchy noted the efficiency and scale.
  “The technology is helping us drive strong efficiency and post-click engagement, through tapping into a large audience that lives across brand-safe inventory,” said Stephanie Lindstrom, Director of Revenue Marketing & Operations.

Expanding with Generative AI

Taboola has bolstered Realize with Generative AI tools, including a new feature that transforms static creative into motion ads. In early testing, advertisers using Motion Ads reported up to a 20% lift in conversion rates compared with static images—demonstrating the potential of AI to improve creative impact and campaign outcomes.

This feature builds on Taboola’s growing AI toolkit, which also includes Abby, its generative AI assistant for advertisers.

Adam Singolda, CEO and Founder of Taboola, said the platform reflects advertisers’ growing demand for efficiency and measurable outcomes. “Realize continues to help businesses of all sizes get leads and grow sales. We’re helping advertisers reach and engage with 600 million people every day across the open web, on trusted publisher sites, driving those people to action,” stated Singolda. “With predictive AI trained on a decade of user behavior and data from thousands of direct publisher integrations, Realize is delivering measurable performance at scale that matters.”

A Broader Market Opportunity

Dave Struzzi, Corporate Communications Lead at Taboola, emphasized that the platform’s appeal cuts across industries. When speaking with Street Fight, he stated  “We introduced our technology platform that delivers performance for advertisers, Realize, to the world earlier this year. It has been great to see advertisers across all verticals continue to make it their choice for driving outcomes and in their own words, describe the platform as a ‘game changer’ and ‘essential.’ These brands are just a few of many that are turning to Realize. Realize continues to allow advertisers to tap into display and even more parts of Taboola’s large network of publishers, apps and OEMs which include NBC News, Yahoo, Xiaomi and Samsung. These are high visibility locations on many of the world’s most trusted publishers and apps that can drive performance.”

Why It Matters

The success of Realize highlights a broader shift in digital advertising strategy: advertisers are increasingly looking beyond search and social for scalable, measurable performance.