“Search Fractured” and Healed by Corey Quinn
How did you get into the field? Why did you choose it?
“I started as a generalist operator who kept getting pulled into ‘hard conversation’ moments about things like positioning, pricing, and sales strategy, because that’s where deals were made or lost. I chose this lane because helping founders specialize, tell a sharper story, and close with confidence is the highest-leverage work I’ve found. Today I run Deep Specialization™ programs, build trust-first sales assets like the 6-Slide Trust Multiplier™, and coach founder-led teams to turn expertise into predictable revenue.”
What changes in search have you seen in the past three years?
“Search fractured. Buyers now ‘search’ across Google, YouTube, Reddit, TikTok, AI, and niche communities. AI summaries compressed clicks, so thin content and me-too listicles lost oxygen. Helpful, experience-led content and real expertise (not just keywords) rose. Brand, distribution, and community became moats. For B2B, intent shifted laterally: prospects ask peers, then validate with search…not the other way around. The winners built entity-level authority, repurposed POV across channels, and tied content to a clear sales motion.”
What are your predictions for the future?
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“Federated intent: Discovery starts anywhere; verification happens everywhere. Your system, not any single channel, is the strategy.
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Brand over pages: Entities with proof (customers, cases, communities) outrank sites chasing head terms.
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POV > volume: Depth, original data, and lived experience beat generic AI sludge.
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Sales-integrated content: Content that advances a deal (e.g., assessments, calculators, apps) outperforms traffic for traffic’s sake.
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Operators as media: Niche experts who show their work (workshops, teardown emails, association talks) will command the category.”
What do you like most about your role? Least?
“Most: Watching founders pick a vertical, say ‘no’ to the wrong work, and feel their pipeline stabilize. I love transforming messy narratives into clear sales stories that boost close rates.
What are you looking forward to most at Street Fight LIVE?
“Real operator conversations. I want to trade playbooks with brands and agency founders and show how vertical specialization strategies compound.”
What do you do outside of work for fun?
“I’m a family man. For fun, we spend a lot of time outdoors, at the beach, in the ocean, and on the trail.”
